Better Products > Faster
“Dagwood Dog is the missing piece for businesses needing efficient, cost-effective product testing,” said Jason Dunstone, Managing Director of Square Holes. “It allows brands to explore, test, and monitor products with agility, ensuring they stay ahead in today’s competitive market.”
Incubated by Square Holes
The Dagwood Dog concept was developed by Square Holes, a South Australian human-centred research agency known for collaborating with local icons like Haigh’s Chocolates, Bickford’s, Minelab, Redarc and Coopers Brewery, among others.
With an in-house product testing facility for approaching 20 years, Square Holes has supported a diverse products—from cordial and plant-based milk to electronics, apps, tea and noodles—through R&D, taste testing, and packaging development for both Australian and international clients.
Dagwood Dog is the culmination of a legacy of research excellence, designed to address the evolving needs of businesses across consumer, digital, commercial and industrial products. Leveraging Square Holes’ research community and expertise.
“Dagwood Dog is the perfect blend of creativity, precision and efficiency.”
Dagwood Dog?
The name Dagwood Dog, registered by Square Holes through IP Australia, pays homage to the evolution of the classic corn dog, brought to Australia in the 1940s and reimagined for local tastes. The product innovation quickly became, and still remains, the bestselling snack at Royal Shows across Australia — a symbol of creative evolution and cultural connection.
Similarly, the Dagwood Dog platform embodies these principles, helping businesses to rapidly evolve, minimise risks and optimise sales.
“It’s a game-changer for businesses wanting to continuously innovate. By combining 20 years of research expertise with cutting-edge AI, we’re empowering brands to move faster, smarter, with greater cost-efficiency and confidence — delivering insights that truly make better products.”
For more information
Dagwood Dog bridges the gap between traditional research and modern technology, incorporating AI to enhance speed and cost-effectiveness while staying grounded. Dagwood Dog helps businesses explore unmet market needs, test products quickly, and monitor user feedback for continuous improvement.
For more information, or to get involved in the pilot phase, complete the form below.
Streamlined
Simplified, AI enabled process
Faster insights
Actionable feedback fast
Cost-efficiency
Research within budget
Sales optimisation
Refine products to maximise sales