HUMAN INSIGHT

Square Holes regularly presents on trends and insights our research team has been monitoring since 2004. Square Holes conducts ongoing mind and mood research, as well as other studies exploring cultural trends, behaviour change, market entry and growth and evidence based marketing. Please contact Square Holes to discuss opportunities.

Square Holes Managing Director and Founder Jason Dunstone has 25 years (50,000+ hours) experience researching people (focus groups, surveys, other data, directing projects etc), and consulting CEOs, management, government, leading advertising agencies and boards to help businesses grow and move hard to budge consumer behaviours. Jason is a prolific writer on all things human centred and has hosted more than 50 episodes on his podcast 'Real People' conducting in-depth interviews with leading experts and thinkers from across the world. Jason's current areas of curiosity include - the impact of COVID 19 on human attitudes and behavour, counterbalancing globalisation, the trend towards supporting local and brand 'joy' and kindness.

Square Holes is also available to develop and deliver high quality practical training workshops. The training is tailored to audience needs, time availability, required outcomes and delivered by suitably educated and experienced professionals.

Some of the topic areas follow.

Cultural trends and insights

Behaviour change strategies

Market entry and growth

Research methodology

Survey design, theory and analysis

Evidence based marketing

With the growth of DIY research, it is easier than ever to run a survey, yet inexperience and lack of proper research methodology expertise often leads to unreliability. This can risk critical decisions being based on false or misleading findings and interpretations. Such inaccuracies are typically not known to organisations doing their own research or outsourcing to external consultants and agencies without necessary research expertise. Leading to incorrect marketing, new market and/or other critical strategic decisions.

Unconscious research incompetence can be dangerous!

This may be due to poor questionnaire design, lack of representative sampling, not understanding data privacy and other related legistlation and/or other research methodology and statistical analysis flaws. Square Holes provides an external expert resource to develop internal research and human insight capabilities. We are also available to provide more advanced quantitative and qualitative research methodology and data analytics up-skilling.