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Why your advertising is failing

Likely the best way to determine if your advertising is working is if the sales are growing. But as most marketers know,...

5-Star or 1-Star? Who really cares?

Often nowadays our personal value is more so ascertained from the ratings of others. The likes on our Facebook or LinkedIn posts,...

How to measure marketing effectiveness

The best way to measure marketing effectiveness is to assess the corresponding change. Be this change through increasing sales to movement in attitudes and...

How to grow happy customers

The best way to measure whether (or not) a business’ customers are ‘happy’ is that they come back, spend more and hopefully spread the...

How to measure brand value

Arguably the most valuable asset in consumer facing businesses is its brand. A strong brand encourages choice over competitors, and with this revenue and...