“So, trying to demonstrate boldness, and braveness, and solidity and strength, and we’re not going anywhere messages. The research helped us identify in that brand journey.”

– Louise Hansen, Hansen Yuncken

A fresh approach to B2B research

Square Holes has a strong track record of providing business-to-business (B2B) research and insight. Our research provides strategic analysis of the market, allowing clients to identify and prioritise key areas for improvement. We help B2B clients monitor their Net Promoter and other satisfaction scores and identify priorities to improve service, build positive word-of-mouth, and guide strategic growth. Our B2B research applications include gathering key stakeholder feedback, monitoring NPS and other KPIs, identifying market positioning and growth opportunities, mapping customer journeys and innovation, and enhancing brand positioning.

Business-to-business research applications …
  • Key stakeholder feedback
  • Monitoring of NPS and other KPIs
  • Market positioning and growth opportunities
  • Customer journey and innovation mapping
  • Brand positioning and enhancement
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