Why Square Holes: “It would have to be the diversity of the work. I like that it’s something different day-to-day. Different problems, different solutions and thinking required. I also like that on one day I might be looking at and interpreting data, and then the next day I’m conducting an in-depth interview with someone. It keeps the work fresh and exciting.” |
Square Holes is a culturally curious team of researchers founded by Jason Dunstone in 2004 to challenge the market research status quo. Based in South Australia with a Melbourne presence and global reach, we combine creative thinking with rigor to uncover real insights. Our work shapes brands, influences policy, and builds vibrant cities. From Adelaide Oval to global expansion studies, we help clients stay relevant. We’re proud partners of the arts and passionate about meaningful, people-driven change.
Why Square Holes: “I enjoy working on different projects and find it meaningful to be able to contribute in helping the city I live in becoming a better place through our insights. As I work on one project to the next, I felt more involved as one of the Australians.” |
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Why Square Holes: “I enjoy helping to tell their stories and I’m deeply inquisitive by nature. Core values that align with the Square Holes ethos.” |
Square Holes has grown a strong local research, project management team, as well as established a local and global partner network of human-curious market researchers, cultural insight experts and strategists who collaborate on client projects and contribute to Think! our weekly eMag exploring all things real people.
Why Square Holes: “Balancing qualitative and quantitative research approaches, seeking new approaches and the problem solving and influencing change is very rewarding, and it is great to be increasingly getting more and more impactful and interesting projects.” |