Test bold ideas with real people, before going live. We helps brand, government and organisations validate concepts – products, campaigns, services, and experiences -through evidence-led research to create better outcomes and reduces risk.
Going to market with a new idea? Testing your proposed changes with a community of engaged and candid consumers paves the pathway to success. Permission to be bold and brave, backed by evidence.
Output: Idea feedback and priorities, including:
- Scenario planning and reimagining
- Service design and improvement
- Brand / advertising development
- Product testing and path-to-market
- Policy and planning refinement
“We engaged the services of Square Holes to look at our service offering and to create a benchmark Net Promoter Score (NPS). We also wanted to look at the different sort of touch points, but also really learn from our autistic clients themselves about what services and support they’re needing, how that’s working, where there might be gaps, and what new programs might be possible.” Belinda Autism SA
Support beyond the research
Strategic frameworks
Building on robust research, strategic frameworks to guide planning and creative development.
Brief writing
Support in writing briefs building on research to send to designers, freelancers and agencies.
Collaborative development
Working with teams and agencies to turn insights from research to action.
Strategic support
Project management and other support to help in implementation and optimising Kapow!
Data integrity
Square Holes adheres to the highest local and global privacy and data protection legislation, aligning with best practices in every aspect of our research. We operate under ISO 20252 standards and strictly comply with The Privacy (Market and Social Research) Code 2014, ensuring top-tier data security and confidentiality. Our methodologies are rigorously applied, employing statistical models and representative sampling for precise benchmarking and reliable modeling. We provide secure data storage solutions, essential for our work with government entities and organisations that demand the utmost in data protection. This commitment ensures that our research is not only effective but also ethically sound and legally compliant, facilitating informed decision-making.
How can we help you?
Square Holes delivers research that inspires confident decisions and innovation. For over two decades, we’ve empowered clients with insights that drive impactful outcomes – Australia-wide and across our global network.
Read case studies.