Stay in tune with evolving sentiment, behaviour and trends. We provide ongoing data monitoring and tracking to help leaders make informed decisions – spotting shifts early, measuring impact and staying culturally and commercially relevant.
Monitoring impact and identifying opportunities to scale innovation and growth. This is the ongoing work of tracking those changes you made with the help of the exploration and testing stages.
Output: Key performance indicator (KPI) setting and monitoring, including:
- Culture and sentiment
- Customer feedback / Net Promoter Score
- Brand and advertising
- Product innovation
- New market growth
Research outputs
A key output of Square Holes research is customised and visually clear reports that are tailored to the project and readership. We utilise various media, including video, to communicate research findings and produce interactive dashboards, data visualisations and other insight tools depending on the project needs. Beyond the report, Square Holes is ever seeking to support clients in implementing and optimising their projects for success.
Outputs ...
Square Holes has in-house capability to develop Private AI and LLMs, enabling deeper exploration through AI chatbots or agents. These tools can be applied to single projects (qualitative or quantitative data) or across multiple projects and datasets, empowering internal teams to make more informed, human insight-guided decisions.
“We used the data from the research to see where the future of the association was headed, what our members thought of us, where the areas of improvement needed to be, where there may be some dissatisfaction, and what actions we could be taking,” Marissa Hankinson Master Builders SA
Strategic frameworks
Building on robust research, strategic frameworks to guide planning and creative development.
Brief writing
Support in writing briefs building on research to send to designers, freelancers and agencies.
Concept testing
Involve users and audience in testing and refining new products, marketing and other concepts.
Strategic support
Project management and other support to help in implementation and optimising Kapow!
Data integrity
Square Holes adheres to the highest local and global privacy and data protection legislation, aligning with best practices in every aspect of our research. We operate under ISO 20252 standards and strictly comply with The Privacy (Market and Social Research) Code 2014, ensuring top-tier data security and confidentiality. Our methodologies are rigorously applied, employing statistical models and representative sampling for precise benchmarking and reliable modeling. We provide secure data storage solutions, essential for our work with government entities and organisations that demand the utmost in data protection. This commitment ensures that our research is not only effective but also ethically sound and legally compliant, facilitating informed decision-making.
How can we help you?
Square Holes delivers research that inspires confident decisions and innovation. For over two decades, we’ve empowered clients with insights that drive impactful outcomes – Australia-wide and across our global network.
Read case studies.