Credit: Thomas McCammon

Best practice in market research and cultural insight

Square Holes is a full-service research agency that takes a pragmatic and best-practice approach to its research services. We provide end-to-end solutions, from recruitment, data collection to analysis and consulting, and offer best practice quality control standards and robust methodologies. We are proud of our first-class team of qualified researchers who bring a wealth of knowledge and experience.

Credit: Thomas McCammon
Credit: Thomas McCammon


All projects are customised to the client research need. Some of the research methodologies we use include Affinity Discussions, ‘BIG’ Data, Digital Clinic, Ethnography, Focus Groups, In-Depth Interviews, Online Communities, Online Focus Groups, Semiotics, Statistical Analysis, Workshops, and Surveys (including Telephone Surveys, Online Surveys, Face-to-Face Surveys, and Hybrid Surveys).

Inspiration built on ISO 20252 certified quality standards

We take pride in our ISO 20252 certified quality standards, which is an International ISO standard for market, social, and opinion research. At Square Holes, we are committed to working to the highest privacy, quality, and ethics standards, and we always invest and commit to these standards. We are also endorsed by the AMSRO Trust Mark for Privacy, Quality, and Ethics, and we abide by the privacy standards of The Privacy (Market and Social Research) Code 2014. Our research team are members of the Research Society, which ensures that the information gathered is accurate, ethical, and goes beyond minimal privacy regulations.

Frequently Asked Questions

Strategic precision and guidance, and minimising underperforming marketing and other spending waste. 1) Monitoring of trends, and brand, marketing and customer performance for Board and management reporting, and identifying strategic priorities. 2) Immersive market / population understanding to support decision makers to be innovative and gain competitive advantage. Strategic insight and a comprehensive, easy to read 30-100 page report is typically provided.

Generally $20,000 to $50,000, although budgets as low as $5,000 to up to $100,000 or more are common depending on the complexity of the project and other factors. Preliminary proposals tend to offer 2-3 options with alternative methodologies and costs, with prices quoted as fixed value total cost, i.e. all-inclusive no-surprises cost to achieve objectives, rather than per hour or add-on pricing. Government Grants may be available to subsidise the cost of research.

Research projects tend to take 3-8 weeks, depending on complexity and other factors. Our skilled, organised and experienced team carefully project manage to ensure budget and timing targets are met. Many of our clients work with Square Holes on an on-going basis, and others on an as needed project-to-project basis. We pride ourselves on building medium to long term trusted, candid and friendly partner relationships. Many of our partnerships are 5-10 years or much longer.

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