Credit: Thomas McCammon

Best practice in market research and cultural insight

Square Holes is a full-service research agency that takes a pragmatic and best-practice approach to its research services. We provide end-to-end solutions, from recruitment, data collection to analysis and consulting, and offer best practice quality control standards and robust methodologies. We are proud of our first-class team of qualified researchers who bring a wealth of knowledge and experience.

Credit: Thomas McCammon
Credit: Thomas McCammon


All projects are customised to the client research need. Some of the research methodologies we use include Affinity Discussions, ‘BIG’ Data, Digital Clinic, Ethnography, Focus Groups, In-Depth Interviews, Online Communities, Online Focus Groups, Semiotics, Statistical Analysis, Workshops, and Surveys (including Telephone Surveys, Online Surveys, Face-to-Face Surveys, and Hybrid Surveys).

Inspiration built on ISO 20252 certified quality standards

We take pride in our ISO 20252 certified quality standards, which is an International ISO standard for market, social, and opinion research. At Square Holes, we are committed to working to the highest privacy, quality, and ethics standards, and we always invest and commit to these standards. We are also endorsed by the AMSRO Trust Mark for Privacy, Quality, and Ethics, and we abide by the privacy standards of The Privacy (Market and Social Research) Code 2014. Our research team are members of the Research Society, which ensures that the information gathered is accurate, ethical, and goes beyond minimal privacy regulations.

Engage Square Holes for custom market research

We help brands grow locally and globally by exploring and shaping cultural narratives.

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