Credit: Thomas McCammon

One-stop full-service research

Square Holes is a full-service research agency – data collection to analysis and consulting. All Australian based interviewing and recruitment for our social and market research is conducted by Square Holes via our in-house field teams. This includes on-line survey, phone survey (CATI) facility and face-to-face interviewing capacity for Australia. Focus group and other qualitative research is available in our research room in our Adelaide HQ, with client viewing room (including live streaming upon request). Partner research rooms are used in other locations. Square Holes’ field work team (‘Round Pegs’) is also available for field work only projects, when strategic input is not required.

Credit: Thomas McCammon
Credit: Thomas McCammon


Some of the research methodologies we use …

  • Affinity Discussions
  • ‘BIG’ Data
  • Digital Clinic
  • Ethnography
  • Focus Groups
  • In-Depth Interviews
  • Online Communities
  • Online Focus Groups
  • Semiotics
  • Statistical Analysis
  • Workshops
  • Surveys:
  • Telephone Surveys
  • Online Surveys
  • Face-to-Face Surveys
  • Hybrid Surveys
  • FAQs

Inspiration built on ISO 20252 certified quality standards

Square Holes is ISO 20252 certified International ISO standard for market, social and opinion research. Please beware of cowboys and cowgirls cutting corners and creating unreliable research findings. Square Holes has always and will always invest and commit to working to the highest privacy, quality and ethics standards. Square Holes is endorsed by AMSRO Trust Mark for Privacy, Quality and Ethics. Square Holes abides by the privacy standards of The Privacy (Market and Social Research) Code 2014. Our research team are members of AMSRS. This ensures that the information gathered is accurate, ethical and goes beyond minimal privacy regulations.

Frequently Asked Questions

Strategic precision and guidance, and minimising underperforming marketing and other spending waste. 1) Monitoring of trends, and brand, marketing and customer performance for Board and management reporting, and identifying strategic priorities. 2) Immersive market / population understanding to support decision makers to be innovative and gain competitive advantage. Strategic insight and a comprehensive, easy to read 30-100 page report is typically provided.

Generally $20,000 to $50,000, although budgets as low as $5,000 to up to $100,000 or more are common depending on the complexity of the project and other factors. Preliminary proposals tend to offer 2-3 options with alternative methodologies and costs, with prices quoted as fixed value total cost, i.e. all-inclusive no-surprises cost to achieve objectives, rather than per hour or add-on pricing. Government Grants may be available to subsidise the cost of research.

Research projects tend to take 3-8 weeks, depending on complexity and other factors. Our skilled, organised and experienced team carefully project manage to ensure budget and timing targets are met. Many of our clients work with Square Holes on an on-going basis, and others on an as needed project-to-project basis. We pride ourselves on building medium to long term trusted, candid and friendly partner relationships. Many of our partnerships are 5-10 years or much longer.

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