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Artificial Intelligence and ‘I want to be a Cyborg!’

Imagine a world in the not too distant future where you never (okay rarely) make stupid mistakes and procrastination and failure to commit to...

Protecting the data ignorant and vulnerable from unethical bastards

Reports about groups such as Cambridge Analytica inappropriately using Facebook data, privacy breaches and psychological manipulation to influence the 2017 US Election have sent...

How to explore people beyond surveys

Surveys are only one tool in a people focused strategist’s toolbox. Yet, while potentially powerful, when used naively can be more dangerous than a...

How to Growth Hack

Introducing 'Growth Hacking' a term that is less about slow burn brand building and hopefully increasing propensity to buy, towards action based strategy building...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

Procrastination and predicting the future

George was the futuristic father in ‘The Jetsons’.  The uber-cool cartoon depicted 2062 as a world with flying cars, floating homes with robot helpers...