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Defining the strategic problem

It sometimes feels that in life and in business ... ‘we’re on the road to nowhere.’

Counterbalancing globalisation

Recent years have found people stuck in a juxtaposition of positive and not so positive impacts of life in an increasingly globally...

How to do ethnography research

Likely the best way to understand what people do, is to watch how they do it. How people shop - online and...

What is Semiotic Analysis?

Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative...

Navigating the path to purchase

It is more critical than ever to understand the path to purchase. In a world where word of mouth, 'virtual' and otherwise,...

How to define a strategic purpose

Often the biggest impediment to finding one’s purpose is getting lost in navigating the maze in shaping those seemingly immortal words the Vision and...

How to measure brand value

Arguably the most valuable asset in consumer facing businesses is its brand. A strong brand encourages choice over competitors, and with this revenue and...

How to segment a market (beyond assumption)

Likely the biggest driver to strategic success is the ability to accurately assess the size of a market, its needs and the optimal path...