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The Five Elements of Divergence Which Underpin Advertising Creativity

Last month we explored the critical role creativity plays in driving advertising effectiveness and success, noting its influence on boosting sales lift and recall. But...

How the creative and creativity can help drive your advertising effectiveness

“The relationship between creativity and effectiveness is the golden thread of advertising”    Giles Hedger, Leo Burnett Worldwide Advertising effectiveness can be the combination of...

Quantitative vs qualitative advertisement testing

With an expected global advertising market expenditure of over $850 billion in 2021 pre-testing advertising concepts and campaigns before they go to market...

Jamin Brazil – the happy market researcher

Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer.Fresno, California-based Jamin is the super...

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

How will this pandemic change us?

This has been a year full of great unknowns that has required many changes throughout the world. Some shifts, seemingly insignificant, others...

Siamack Salari: Trying to make sense when this ain’t everyday life

Today we are joined by Siamack Salari. Belgium based ethnographer...

Stu Austin – Design thinking and chaos in crazy game changing...

Today we are joined by Stuart Austin, design thinker and advisor.

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