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How Brands Can Harness the Power of Ritual Consumption

  Rituals are often described as a set of repeatable behaviours that hold ‘meaning beyond their functional role’. Rituals in the context of consumers and...

Is Newer Always Better When It Comes To Your Advertising?

  https://www.youtube.com/watch?v=1SNRULEnTVQ   In the famous words of Barney Stinson ‘new is always better’. But in the world of advertising is this always true? Those in marketing...

Finding the Magic in Christmas Advertising

"Christmas waves a magic wand over the world, and behold, everything is softer and more beautiful"  - NORMAN VINCENT PEALE Christmas is a special time...

Writing better briefs … and setting projects up for success

Creative briefs underpin the function of the advertising industry. They work to inform the creative approach and delivery of marketing campaigns. Connecting the creative...

The power of storytelling in marketing

"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories"...

The Power of Packaging and How to Elevate Your Product

"A retail package is the last and best chance to make a sale" - Marty Neumeier Product packaging serves many functional purposes, such as storing,...

The key to advertising effectiveness is creative commitment and truly great...

"Creative Commitment correlates very tightly with effectiveness – campaigns get more effective in terms of sales, brand building, market share and profit effects the...

Establishing a Culture and Language of Creativity to Inspire Creative Work

  "The riskiest thing is to be boring. You need an element of risk to make great creative work. You also need to foster a...

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