Deeply
understanding
real people
Square Holes is a human-centred research agency helping ambitious leaders unlock growth and innovation through tailored market research and deep cultural insight. Whether you’re launching new ideas, gathering customer feedback, tracking trends or shifting narratives—our research turns curiosity into confident action.
Thriving businesses
We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking.
Flourishing cities
Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications.
Culture isn’t static. We dive into these shifts, through a range of data collection and observational methodologies, uncovering insights that elevate innovation. Confident decision making in rapidly changing markets and cities.
THINK! eMAG
Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST
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