We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Why?

Square Holes conducts and publishes research to understand key markets, customers and population segments. Our work has informed curious and inspired decision makers and innovators since 2004.

Dylan, new concepts

Lauren, brands

Linley, behaviour

SUPER team!

It takes a village to raise a child, and a team to grow a business. Our team are the best. Each with a superpower they are ever improving, but as a team KAPOW!

WE LOVE REAL PEOPLE

Square Holes is a great way to feel a part of the community, give feedback and make a difference, even in a small way."

Rosemary, member

“A fresh and innovative agency providing a valuable alternative to traditional research approaches."

Nathan Hubbard

"The outcome of their work acts as an internal bible and has provided powerful insights into our customers and markets.”

Tennille Reed

INSPIRING MISSIONS

WHAT WE DELIVER

Cultural trends

Opportunities in this ever-changing world, diverse cultures, evolving society. Tech, and other trends, globalisation, pain-points.
'What next?'

Behaviour change

Application of behavioural psychology and behavioural economics models, including cognitive bias and heuristics to drive change.

Market entry and growth

Assisting market entry and growth, including sizing the market, finding product-market-fit and optimising price and wider strategy.

Evidence based marketing

Ensuring marketing is based on fact more so than fantasy as to impact on brand growth, and optimising marketing effectiveness.

Education

Media

Speaking

Cultural trends

Square Holes regularly shares trends and insights our research team has been monitoring since 2004 through media, speaking and other opportunities.

Exploring cultural trends, behaviour change, market entry and brand growth. Articles, podcast episodes et cetera from Square Holes team and guests.

PART OF OUR FAMILY