We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

Why?

Square Holes conducts and publishes research to understand key markets, customers and population segments. Our work has informed curious and inspired decision makers and innovators since 2004.

MORE ABOUT WHY? >

Dylan, new concepts

Lauren, brands

Linley, behaviour

SUPER team!

It takes a village to raise a child, and a team to grow a business. Our team are the best. Each with a superpower they are ever improving, but as a team KAPOW!

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WE LOVE REAL PEOPLE

Square Holes is a great way to feel a part of the community, give feedback and make a difference, even in a small way."

Rosemary, member

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“A fresh and innovative agency providing a valuable alternative to traditional research approaches."

Nathan Hubbard

"The outcome of their work acts as an internal bible and has provided powerful insights into our customers and markets.”

Tennille Reed

ABOUT 'THE RESEARCH' >

INSPIRING MISSIONS

WHAT WE DELIVER

Cultural trends

Opportunities in this ever-changing world, diverse cultures, evolving society. Tech, and other trends, globalisation, pain-points.
'What next?'

Behaviour change

Application of behavioural psychology and behavioural economics models, including cognitive bias and heuristics to drive change.

Market entry and growth

Assisting market entry and growth, including sizing the market, finding product-market-fit, customers, pricing and wider strategy.

Evidence based marketing

Ensuring marketing is based on fact more so than fantasy as to impact on brand growth, and optimising marketing effectiveness.

HOW WE CREATE KAPOW >

Education

Media

Speaking

Cultural trends

Square Holes regularly shares trends and insights our research team has been monitoring since 2004 through media, speaking and other opportunities.

INVITE US TO SHARE >

Exploring cultural trends, behaviour change, market entry and brand growth. Articles, podcast episodes et cetera from Square Holes team and guests.

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PART OF OUR FAMILY

“I REALLY ENJOY YOUR EMAILS – FULL OF BITE SIZED BITS OF GOOD INFO. REALLY SMART!” Clare, one of our many curious readers

Please join ‘Think!’ for every Friday email – culture, research methodology, evidence, innovation, brands, kindness, robots et cetera

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An awe inspiring future will come from deeply understanding real people.


1800 038 257

+61 8 8232 3355 (INTERNATIONAL)

It’s ok to be round pegs in square holes.
To be offbeat, crazy or different.
To be bored with the status quo,
with a hunger to change the world.
You will need to be passionate and resilient.
From the ‘you’ll never make it’,
and then the ‘tall poppy’ taunts.
You will need clarity and imagination,
as to where you are heading and the goal.
It’s OK to work hard to make a difference.
A future you influenced and changed,
thinking big and being brave.

 

Square Holes is an ISO 20252 certified market research agency launched from Adelaide South Australia in 2004, with a Melbourne office. Square Holes’ market research, cultural research and social research explores Australia’s urban, regional and remote areas including Adelaide and wider South Australia, Melbourne and wider Victoria, Sydney and wider New South Wales, Brisbane and wider Queensland, Dawin and wider Northern Territory, Perth and wider Western Australia and Hobart and wider Tasmania. We also explore the world from Australia to Africa, Asia, North and South Americas, Europe and wider Oceania.

©2019 SQUARE HOLES. ALL RIGHTS RESERVED
Have a nice day. Come back soon. 🙂