Square Holes

Since 2004 we have been partnering with commercial and government clients to solve complex problems and ignite growth, through on-going deep conversations with real people and robust data analytics.

Awe inspiring (+ award winning) consumer insights backed by our full-service ISO 20252:2012 (independent + expert) market research capability, and apply design thinking to solve strategic problems.

Square Holes listens to and observes people in lounge rooms, board rooms, pubs, shops, online et cetera, et cetera. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

Who are our customers? How can we evolve our products? Where are the market growth opportunities? How can business and government evolve to contemporary needs? What are the game changing ideas?

We tell engaging evidence based consumer stories and guide user-centred innovation – a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.
- See more at: http://squareholes.com/the-story/#sthash.l3ZO0a7j.dpuf

We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

How? Since 2004 Square Holes has been conducting and publishing customised explorative research on key markets, customers and population segments.

+ Support to generate, test, refine and monitor ideas.

+ Podcasts, articles and subscriptions to inspire (via Think!).

Our partners are curious and inspired human-centred decision makers and innovators in government, business and social enterprise.

+ Real people sharing their stories - thanks! (tell your story via our Panel).

We promise robust inspiration to help make the world better.

Inspiration built on ISO 20252 certified substance.

Since 2004 we have been partnering with commercial and government clients to solve complex problems and ignite growth, through on-going deep conversations with real people and robust data analytics.

Awe inspiring (+ award winning) consumer insights backed by our full-service ISO 20252:2012 (independent + expert) market research capability, and apply design thinking to solve strategic problems.

Square Holes listens to and observes people in lounge rooms, board rooms, pubs, shops, online et cetera, et cetera. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

Who are our customers? How can we evolve our products? Where are the market growth opportunities? How can business and government evolve to contemporary needs? What are the game changing ideas?

We tell engaging evidence based consumer stories and guide user-centred innovation – a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.
- See more at: http://squareholes.com/the-story/#sthash.l3ZO0a7j.dpuf

For more about why we exist, click here! >

Square Holes has always and will always work to the highest privacy, quality and ethical standard. All research by in-house recruitment, data collection and analysis team - ISO 20252 certified - International ISO standard for market, social and opinion research, and endorsed by AMSRO Trust Mark. Data gathered is accurate and beyond minimal privacy regulations.

Sadness and normalising respect and kindness

My deepest sympathies go to the family and loved ones of those who lost their lives in the shooting last Friday 15th of March 2019 Christchurch, New Zealand. Fifty men,…

Semiotic decoding of categories and culture

Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative to another. There are generational and cultural differences,…

1800 038 257

Wherever you are, we would love to help

8-10 Regent Street North,
ADELAIDE, South Australia 5000

673 Bourke Street,
MELBOURNE, Victoria 3000

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E-zine: Consumer Insights + Ideas

“It’s ok to be round pegs in square holes.”

State winner / National finalist Australian Marketing Institute excellence in Consumer Insight 2010, 2012 & 2014
National finalist Research Industry Council of Australia award for Consumer Insight 2014
Square Holes abides by the AMSRO Privacy Code 2014 for Market and Social Research
ISO 20252:2012 certified (Quality in Market and Social Research)
Association of Market and Social Research Organisations (AMSRO) member since 2004 and endorsed by the Trustmark
Researchers members of Australian Market and Social Research Society (AMSRS), and bound by the Code of Professional Behaviour
Square Holes Privacy Policy

Join for ‘free’ consumer insights + killer ideas

1800 038 257 or click for help

Why we exist.

Our Approach.

Our Approach.

Our Approach.

Key Team.

Better Brands.

“The research project was developed, and delivered, to a high standard and we were able to move forward with real actions based on the outcomes presented.”

Better Cities.

“The research findings gave us the confidence to build a range of facilities that could be sold and allowed us to price these in a manner that would maximise revenue for a sustained period.”

Better Entertainment.

"The team at Square Holes has been accommodating and easy to work with, and their research has been critical in revealing important truths and providing a clear direction moving forward."

Better Environment.

“Social research commissioned through Square Holes has provided extensive insight underpinning community engagement and improved environmental outcomes including encouraging litter reduction and less waste.”

Better Business.

"The team were very easy to work with, and identified many trends and facts that were not obvious which gave us unique insights that allowed us to improve our market positioning."

Better Education.

“The insights gained helped shape more effective engagement of our markets and contributed to successful recruitment and reputation outcomes.”

Better Health.

"The output from our project had a very big influence on our subsequent strategic marketing plans both in terms of the content messaging and the manner of delivery."

Better Services.

“We have worked with Square Holes on a range of research projects and always found the insights not just interesting and insightful but very valuable in setting strategic directions.”

Better Charity.

“Square Holes played a critical role in assisting us to transition from Uniting Care Wesley Adelaide to Uniting Communities.”

Better Habits.

“Given the opportunity, I would happily recommend Square Holes to others. It’s been a pleasure.”

Quality: ISO20252.

Think! Links.

Proud Sponsor.

And More ....

Contact Us.

1800 038 257

Wherever you are, we would love to help

8-10 Regent Street North,ADELAIDE, South Australia 5000

673 Bourke Street,MELBOURNE, Victoria 3000

E-zine: Consumer Insights + Ideas

8-10 Regent Street North,
ADELAIDE, South Australia 5000

673 Bourke Street,
MELBOURNE, Victoria 3000