Deeply
understanding
real people
Square Holes is a cultural insight studio.
Culture shapes everything: across people, place, brand and government.
We help brands, governments and sectors uncover the patterns, tensions and shifts others miss, bringing clarity, opportunity and confident decisions.
Our studio model blends a core team with a curated global network.
We deploy customised mixed-method cultural explorations, blending ethnography, in-home and group conversations, surveys, human data and expert perspectives to uncover the patterns, tensions and shifts others miss.
Thriving businesses
We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking.
Flourishing cities
Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications.
Recent work spans wine consumption shifts, multicultural insights, AI adoption, youth and education trends, and the changing face of retail: supported by 20+ years of data on arts, wine, housing, education and more. Square Holes has long sector-wide and government relationships, as well as brand and client partnerships. We are a critical strategic partner to navigate complex and ever changing sectors.
THINK! eMAG
Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST
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