Deeply
understanding
real people
Square Holes is a cultural insight studio.
Culture shapes everything: across people, place, brand and government.
We help brands, governments and sectors uncover the patterns, tensions and shifts others miss: creating clarity and confident decisions.
Our studio model blends a core team with a curated global network.
Customised mixed-method explorations blending ethnography, in-home and group conversations, surveys, human data and expert perspectives: uncovering the patterns and shifts others miss.
Thriving businesses
We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking.
Flourishing cities
Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications.
Our work spans wine consumption shifts, multicultural insights, AI adoption, youth, ageing and education, and the changing face of retail: built on 20+ years of data across arts, wine, housing and more.
We have long-standing partnerships across sectors, government and brands, as a trusted strategic partner to navigate complexity.
THINK! eMAG
Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST
Subscribe to Think! eMag