Square Holes is a cultural insight studio. We design mixed-method cultural explorations, blending ethnography, in-home and group conversations, surveys, human data and expert perspectives to uncover patterns, tensions and shifts others miss. Turning uncertainty into clarity, innovation and confident decisions.

We explore people and culture to inspire innovation and confident decisions.

How we have done this since 2004
Research and innovation services

Thriving businesses

We partner with growth focused marketers, leaders and innovators to reimagine outdated models with a focus on the evolving needs of the customers and markets. The result: less waste, stronger product innovation, strategic precision and performance tracking. 

THRIVING BUSINESS CASE STUDIES
Bob, Adelaide | Photo Credit: Thomas Blah (title)

Flourishing cities

Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. The result: informed and effective policies, services, planning and communications. 

FLOURISHING CITIES CASE STUDIES

Recent work spans wine consumption shifts, multicultural insights, AI adoption, youth and education trends, and the changing face of retail: supported by 20+ years of data on arts, wine, housing, education and more. Square Holes has long sector-wide and government relationships, as well as brand and client partnerships. Nudging decision makers from ‘we are here’ to … ‘future is here.’

CULTURAL INSIGHT CASE STUDIES

THINK! eMAG

Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST

We explore people and culture

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