Square Holes partners with human-curious leaders to optimise growth and innovation, through tailored market research and cultural insight programs. Inspired by real people.

CASE STUDIES AND WHY WE EXIST

Square Holes’ research is empathy with real people. Brands with empathy enhance relevance (and sales). Customer service aligning to how people live. New products solving unmet needs. Inspiring better businesses and cities.

CULTURAL INSIGHT CASE STUDIES

Our community of real people share their lives, joys, pains and views. Feedback to inspire growth and innovation.

JOIN SQUARE HOLES COMMUNITY

Business growth

We partner with growth focused marketers, leaders and innovators to invest less than 5% of their marketing, customer, new market and product development budgets to multiply growth. Return on investment – less waste, product innovation, strategic precision and performance tracking.

BUSINESS GROWTH CASE STUDIES
Bob, Adelaide | Photo Credit: Thomas Blah (title)

Flourishing cities

Research to drive an evolving narrative, behaviour change and support leaders in education, environment, government, health, infrastructure, housing, arts, sport, culture, lifestyle and economy. Return on investment – Informed and effective policies, services, planning and communications.

FLOURISHING CITIES CASE STUDIES

Research methodologies and data archive grown since 2004.

OUR METHODOLOGY

THINK! eMAG

Weekly update on consumer and cultural trends from Square Holes’ research. ‘Free’ every Fri 9:30am AEST