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Why we exist.

Since 2004 we have been partnering with commercial and government clients to solve complex problems and ignite growth, through on-going deep conversations with real people and robust data analytics.

Awe inspiring (+ award winning) consumer insights backed by our full-service ISO 20252:2012 (independent + expert) market research capability, and apply design thinking to solve strategic problems.

Square Holes listens to and observes people in lounge rooms, board rooms, pubs, shops, online et cetera, et cetera. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

Who are our customers? How can we evolve our products? Where are the market growth opportunities? How can business and government evolve to contemporary needs? What are the game changing ideas?

We tell engaging evidence based consumer stories and guide user-centred innovation – a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.

- See more at: http://squareholes.com/the-story/#sthash.l3ZO0a7j.dpuf

We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.

How? Since 2004 Square Holes has been conducting and publishing customised explorative research on key markets, customers and population segments.

+ Support to generate, test, refine and monitor ideas.

+ Podcasts, articles and subscriptions to inspire (via Think!).

Our partners are curious and inspired human-centred decision makers and innovators in government, business and social enterprise.

+ Real people sharing their stories - thanks! (tell your story via our Panel).

We promise robust inspiration to help make the world better.

Inspiration built on ISO 20252 certified substance.

Since 2004 we have been partnering with commercial and government clients to solve complex problems and ignite growth, through on-going deep conversations with real people and robust data analytics.

Awe inspiring (+ award winning) consumer insights backed by our full-service ISO 20252:2012 (independent + expert) market research capability, and apply design thinking to solve strategic problems.

Square Holes listens to and observes people in lounge rooms, board rooms, pubs, shops, online et cetera, et cetera. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

Who are our customers? How can we evolve our products? Where are the market growth opportunities? How can business and government evolve to contemporary needs? What are the game changing ideas?

We tell engaging evidence based consumer stories and guide user-centred innovation – a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.

- See more at: http://squareholes.com/the-story/#sthash.l3ZO0a7j.dpuf

For more about why we exist, click here! >

Key Team.

We want you!

Articles + Podcast.

Here come the fun police

We are living in likely the most amazing time in history. Medical science has progressed so far, and we are seemingly heading towards being able to almost deduce life expectancy…

Read more >

Ep 26 – Yarmila Alfonzetti – Culture, Innovation and Opera

How do you innovate and reinvigorate an opera company in the era of short attention spans, the Bachelor and everyone wants to be famous talent shows? That is just the…

Read more >

Proud Sponsor.

And More ....

Contact Us.

Click here to submit a brief

1800 038 257

Wherever you are, we would love to help
mail@squareholes.com
8-10 Regent Street North,
ADELAIDE, South Australia 5000
673 Bourke Street,
MELBOURNE, Victoria 3000
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E-zine: Consumer Insights + Ideas

“It’s ok to be round pegs in square holes.”

State winner / National finalist Australian Marketing Institute excellence in Consumer Insight 2010, 2012 & 2014
National finalist Research Industry Council of Australia award for Consumer Insight 2014
Square Holes abides by the AMSRO Privacy Code 2014 for Market and Social Research
ISO 20252:2012 certified (Quality in Market and Social Research)
Association of Market and Social Research Organisations (AMSRO) member since 2004 and endorsed by the Trustmark
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