Each and every week the Square Holes team are deep in the bowels of a number of projects, working to mine all of the insights that we can to help grow businesses and support thriving cities.

These insights are used by businesses and organisations to innovate their offerings, move into new markets, track their impact and hone their products and output. Each week we will be sharing a broad insight that we have learnt for you to use in your own work.

Let us know what you find valuable!

Jason: Change is gonna come

Dylan: Space as strategy

With plenty happening at work and socially, I’ve been reflecting this week on the feeling of constant busyness. I’ve explored this before, but being “busy” often has less to do with how much we’re doing and more with how we think about time. The lines between work and rest have blurred so much that even downtime can feel productive. This week reminded me that boundaries aren’t a luxury –  they help make focus possible. Saying “no” more often and protecting time to think isn’t slacking off; it’s how real progress happens. Sometimes the most strategic thing we can do is make space.

Mahalia: Insight over conjecture

In today’s age of reactivity and instant response, critical thinking has gotten lost. But with politicians who twist the truth for their own gain, and AI that manipulates facts depending on the status quo, it’s never been more important to have deep thinkers that take solid data and transform it into clear, purposeful and actionable targets. Enter the Knowledge Brokers – a cultural segment of individuals or organisations that act as an intermediary to connect knowledge producers (like researchers) with knowledge users (like policymakers or businesses). They facilitate the transfer and use of knowledge by building relationships, interpreting information for different audiences, and promoting evidence-based decision-making. It sounds a lot like the work we do at Square Holes – taking solid data that we have collected and then turning it into insights that businesses can use to evolve their offering. In a world that currently runs on conjecture, don’t you want your business to be building from quantifiable data and 20+ years of insights?

Think your business or organisation could do with some insights? Contact us here.