Author: Dylan Jacob

See Dylan's work

The Zeigarnik Effect: How Unfinished Tasks Hijack Your Productivity

Dylan Jacob | July 3, 2025 | Behaviour

Decoding Behaviour Change – An Overview of the COM-B Model

Dylan Jacob | April 17, 2025 | Behaviour

OKRs – A Practical Approach to Goal Setting

Dylan Jacob | February 13, 2025 | Behaviour

Navigating Culture for Success: A Guide to the Competing Values Framework

Dylan Jacob | October 31, 2024 | Behaviour

The Role of Local Culture in Building Global Brands

Dylan Jacob | September 26, 2024November 30, 2024 | Behaviour

The Getting Things Done (GTD) Methodology: Organising Tasks and Projects

Dylan Jacob | August 8, 2024 | Behaviour

Understanding your customers ‘Jobs to be Done’

Dylan Jacob | July 4, 2024 | Brands

Understanding the AARRR (Pirate Metrics) Framework: A Treasure Map for Business Growth

Dylan Jacob | May 30, 2024 | Brands

A Strategic Overview of Brand Extensions

Dylan Jacob | May 2, 2024 | Brands

Leveraging the value of a great customer experience

Dylan Jacob | March 28, 2024 | Behaviour

The art of reframing problems to find better solutions

Dylan Jacob | February 29, 2024March 25, 2024 | Behaviour

Using a sensemaking process to guide research and drive meaningful insights

Dylan Jacob | February 1, 2024 | Behaviour

What do your customers value? Unpacking the Elements of Value Pyramid

Dylan Jacob | December 8, 2023January 10, 2024 | Behaviour

Increasing productivity: Shifting from to-do lists to timeboxing

Dylan Jacob | October 26, 2023October 26, 2023 | Behaviour

Laying the foundations for success: How to write an effective project mission statement

Dylan Jacob | September 21, 2023 | Brands

SERVQUAL: A tool for better understanding service quality

Dylan Jacob | August 24, 2023 | Brands

Using the Corporate Brand Identity Matrix (CBIM) to shape a cohesive brand narrative

Dylan Jacob | July 28, 2023 | Brands

Using archetypes to tell your brand story

Dylan Jacob | June 29, 2023 | Brands

Keller’s Brand Equity Model: The Hierarchy of Building a Strong Brand

Dylan Jacob | June 1, 2023March 25, 2024 | Brands

What is strategic alignment and how can you achieve it?

Dylan Jacob | May 4, 2023May 4, 2023 | Brands

What is powering creative impact?

Dylan Jacob | April 6, 2023 | Brands

What are customer personas?

Dylan Jacob | March 9, 2023August 24, 2024 | Behaviour

What is customer journey mapping?

Dylan Jacob | February 9, 2023February 11, 2023 | Behaviour

Overcoming our sense of busyness

Dylan Jacob | December 22, 2022December 22, 2022 | Creativity