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The A – Z of 2026 Cultural Insight Sectors: L is for Liveability

Liveability in Australia is no longer simply about whether a city is pleasant to live in. It has become a broader measure of how effectively communities support wellbeing, opportunity, affordability and resilience in everyday life.

In 2026, liveability sits at the intersection of some of Australia’s biggest pressures: housing affordability, transport congestion, climate risk, social cohesion and access to essential services. Australian cities continue to perform strongly on global rankings, with Melbourne, Sydney and Adelaide regularly appearing in the Economist Intelligence Unit’s Global Liveability Index due to strengths in healthcare, infrastructure and education.

But beneath these rankings, the experience of liveability is becoming increasingly uneven — shaped by postcode, income, mobility and access.

Liveability is no longer just about comfort.
It is about whether people can sustainably participate in modern life.


People: Wellbeing, belonging and daily experience

For Australians, liveability is felt most directly through the rhythms of daily life.

Housing affordability, commute times, healthcare access, safety and social connection all influence whether people feel they can thrive. Rising living costs have placed pressure on household wellbeing, particularly for younger Australians and renters.

Mental health is increasingly tied to urban experience. Long commutes, financial stress and social isolation can reduce quality of life, while access to parks, community spaces and walkable neighbourhoods can improve wellbeing.

Research consistently shows that Australians value:

  • work–life balance
  • access to nature
  • community safety
  • quality public services
  • flexibility and mobility

Liveability is no longer defined purely by income or infrastructure — but by whether people feel connected, supported and able to flourish.


Government: Planning, services and urban policy

Government plays a defining role in shaping liveability outcomes.

State and local governments influence how cities function through:

  • transport planning
  • housing policy
  • healthcare and education investment
  • green space allocation
  • climate adaptation strategies

Infrastructure Australia has repeatedly highlighted the importance of integrated planning as urban populations grow and cities densify.

Concepts such as the “20-minute neighbourhood” — where essential services are accessible within a short walk, cycle or commute — are becoming increasingly central to planning strategies.

Liveability is built incrementally through public systems — not through one major project, but through the coordination of everyday services and spaces.


Place: Cities, suburbs and climate resilience

Place sits at the core of liveability — and Australian places are changing rapidly.

Major cities continue to grow, increasing pressure on transport, housing and public infrastructure. At the same time, regional centres are attracting new residents seeking affordability and lifestyle advantages following the rise of remote and hybrid work.

Climate change is also reshaping perceptions of liveability. Heatwaves, flooding and bushfire risk increasingly influence where Australians choose to live and how communities are designed.

Urban cooling, resilient infrastructure and access to green space are becoming central to future liveability planning.

In 2026, place is no longer judged only by convenience or prestige, but by its ability to remain resilient, connected and adaptable under pressure.


Brands: Lifestyle, convenience and community influence

Brands increasingly shape how liveability is experienced.

Property developers influence urban density and neighbourhood design. Employers shape commuting patterns and flexibility through hybrid work policies. Retail, hospitality and cultural institutions contribute to local identity and vibrancy.

Technology platforms are also redefining convenience — from transport apps and delivery ecosystems to coworking spaces and smart-city services.

At the same time, brands increasingly market not just products, but lifestyles and aspirations tied to place and quality of life.

Brands are becoming active participants in shaping how communities function, connect and experience daily life.


At the intersection: Liveability as a cultural system

Through the People–Government–Place–Brands framework, liveability becomes an interconnected cultural system:

  • People seek wellbeing, belonging and affordability.
  • Government plans and funds the systems supporting daily life.
  • Place shapes access, resilience and social experience.
  • Brands influence convenience, identity and local vibrancy.

In Australia, liveability reflects a deeper national question: not simply how cities grow, but whether they remain equitable, accessible and sustainable as they change.


Key Takeaways for 2026

Liveability in Australia is being reshaped by:

  • rising housing and cost-of-living pressures;
  • increased focus on urban planning and integrated infrastructure;
  • growing awareness of mental wellbeing and social connection;
  • climate impacts influencing how places are designed and valued;
  • expanding influence of brands and technology on everyday experience.

Liveability is no longer a passive characteristic of cities.
It is an active cultural and economic priority shaping Australia’s future.


Looking Ahead

If liveability defines how Australians experience place and quality of life, the next sector explores how society creates, distributes and consumes information and attention.

Next in the series: “M is for Media” — examining how news, platforms, creators and algorithms are reshaping trust, influence and public conversation in Australia in 2026.


Sources & Further Reading

Square Holes is a cultural insight studio.

We design mixed method explorations of people and culture beyond the category,  uncovering the patterns, tensions and shifts shaping behaviour to inform strategy, inspire innovation and enable confident decisions. Our studio model brings together the right mix of thinkers, researchers and specialists for each exploration. If you’re navigating change, entering a new market, or seeking deeper understanding of people and culture, let’s start a conversation >

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