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Entrepreneurs & new markets

“Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen

How Brands Can Harness the Power of Ritual Consumption

  Rituals are often described as a set of repeatable behaviours that hold ‘meaning beyond their functional role’. Rituals in the context of consumers and...

Is Newer Always Better When It Comes To Your Advertising?

  https://www.youtube.com/watch?v=1SNRULEnTVQ   In the famous words of Barney Stinson ‘new is always better’. But in the world of advertising is this always true? Those in marketing...

The Internet is making us homogeneous

Last week, Jason wrote an article about how mainstream media is not always reflective of diversity in our communities. He noted that: "accessing the diversity...

Finding the Magic in Christmas Advertising

"Christmas waves a magic wand over the world, and behold, everything is softer and more beautiful"  - NORMAN VINCENT PEALE Christmas is a special time...

Connecting your brand to place, people and past

Thanksgiving was last week in the U.S. and my Instagram feed has been flooded with festive photos of turkey, pies and autumn leaf peeping....

Two frameworks to guide brand stories

This month we have been thinking about storytelling at Square Holes, from why it’s an important marketing tool to how to construct a story...

Design thinking for non-designers

I used to believe that design thinking was intimidating and reserved for brilliant professionals who were charismatic and intelligent, intuitive and analytical, all at...

Brands can be memorable or frictionless, but not both

For the past couple of months, I have been obsessing over a recent research piece published in the Harvard Business Review. Titled “What customer...

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