Tag: Research
Behavioural change theories and research
For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour change. Be this to drive social impact (e.g.…
Bossing it
It seems no one likes a show off, but those bossing it are likely also winning it. “If you are bossing the situation, you are running it. You are in control of…
Rules of collaborative research
Robust evidence based insights are critical in the ever evolving ideas economy, yet the thinking is changing. Rather than the traditional market research process of producing insights in somewhat of…
Please STOP drinking the Kool-Aid
Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut, blindness to reality and failing to…
How to measure marketing effectiveness
The best way to measure marketing effectiveness is to assess the corresponding change. Be this change through increasing sales to movement in attitudes and behaviours. There is an ever expanding…
How to write good survey questions, collect valid data et cetera
It seems nowadays that any monkey can do a survey, but oh too often in reality they provide less value than a bag of peanuts. There are seemingly few barriers…
Entrepreneurial failure, and living the buccaneering pirate life
To succeed as an entrepreneur could be likened to having a buccaneering pirate spirit. To set sail on unsailed seas. To be brave and prepared to fail is a likely…
How to use design thinking to overcome strategic inaction
The single biggest impediment to strategic growth is inaction. Second to this is moving with the wrong strategies. However, inaction is the biggest blockage. This can be for a variety…