Human centred innovation

It’s ok to be round pegs in square holes.
To be offbeat, crazy or different.
To be bored with the status quo,
with a hunger to change the world.
You will need to be passionate and resilient.
From the ‘you’ll never make it’,
and then the ‘tall poppy’ taunts.
You will need clarity and imagination,
as to where you are heading and the goal.
It’s OK to work hard to make a difference.
A future you influenced and changed,
thinking big and being brave.

Square Holes is an ISO 20252 certified market research agency launched from Adelaide South Australia in 2004, with a Melbourne office. Square Holes’ market research, cultural research and social research explores Australia’s urban, regional and remote areas including Adelaide and wider South Australia, Melbourne and wider Victoria, Sydney and wider New South Wales, Brisbane and wider Queensland, Dawin and wider Northern Territory, Perth and wider Western Australia and Hobart and wider Tasmania. We also explore the world from Australia to Africa, Asia, North and South Americas, Europe and wider Oceania.