Tag: stories
A brand is a relationship, NOT a story
Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average, people have little time for a…
Influencer marketing and 7.4 Billion stories
Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective of religion, time, category and geography,…
How to create evidence based stories about people
In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the most likely next big idea is…
2017 is Go!
What a great time of the year! Time to chillax, refresh and invigorate. Ahhh. If you are looking for something to distract and ponder for the year ahead …
Happy Birthday Square Holes! 12 lessons
Way back in 2004, Square Holes hit the ground running. So many great stories over 12 years. Has Square Holes been a success? We’re up against lofty comparisons. Facebook also…