Brands | Consumer Products

“We’re not trying to be everything to everyone. And I think if you know that, then you’ve got the basis for a really good roadmap to follow. I think that informed decision making gives us an advantage.”

– Fiona Krawczyk, Haigh’s Chocolates

Finding brand truth and growth

As a leading brand research agency, Square Holes partners with a diverse range of iconic brands locally and from around the world. Our brand research services cover everything from positioning and segmentation to exploring new markets, developing products and packaging, and creating, testing, and monitoring ads.

Brand research applications include …
  • Brand positioning
  • Market segmentation
  • New market exploration
  • Product and packing development
  • Ad development, testing and monitoring
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