“We’re not trying to be everything to everyone. And I think if you know that, then you’ve got the basis for a really good roadmap to follow. I think that informed decision making gives us an advantage.”
– Fiona Krawczyk, Haigh’s Chocolates
Finding brand truth and growth
Square Holes has a growing list of iconic brand clients, with recent examples ranging from large publicly listed brand groups, large private enterprises to smaller family and privately owned brands. Much of our brand work is beyond Australia, with a growing base of work interstate and overseas in new markets, or helping global brands to enter Australia.
Brand research applications include …
New market exploration
Product and packing development
Ad development, testing and monitoring