Today we are joined by Olga Kudryashova.

Olga started her career at Saatchi and Saatchi Hungary and since had an impressive brand and communications strategy career across the Middle East and North Africa, including time living and working from Dubai for leading agencies Y&R, Saatchi & Saatchi and ODG.

A fascinating discussion starting back at Olga’s childhood as a smart girl in the Soviet Union loving art and dreaming of becoming an art restorer, going on to study a Master of Arts, then a Master of Science, then an MBA, and then the planets aligned and her career vision for the future in ‘advertising’ appeared like a bright shining star.

Olga and Jason discuss an eclectic array of topics from cultural differences and consistencies, to strategic thinking, creativity, risk aversion and what makes a good or even great marketing team and advertising agency, particularly in this dramatically ever changing world.

< Meet Olga here on LinkedIn >

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Best listened to via iTunes

Or Stitcher.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes, 25 years conducting research and interviews with average and not so average people, as well as interviews with key leaders such as innovators, politicians, scientists and experts. He has have been lucky to meet such wonderful and intelligent people, and have such fascinating discussions, but these are often largely deciphered down to research findings, insightful quotes, statistics et cetera for reports. Real People opens up such conversations for people like you

Subscribe to Real People on your favourite podcast player.

Best listened to via iTunes