Each and every week the Square Holes team are deep in the bowels of a number of projects, working to mine all of the insights that we can to help grow businesses and support thriving cities.

These insights are used by businesses and organisations to innovate their offerings, move into new markets, track their impact and hone their products and output. Each week we will be sharing a broad insight that we have learnt for you to use in your own work.

Let us know what you find valuable!

Jason: Friction as a way to progression 

Much of the research we do is about progress. Sometimes bold innovation, often just steady steps forward. Even when things are improving, it can feel like they’re getting worse. We long for the “good old days,” when life seemed simpler and better resourced. Today, some of our research made the front page, highlighting how a key sector is under strain, working harder with less. It’s a pattern we’re seeing across many sectors: tougher times, struggling businesses, fractured communities, tighter budgets. Debt levels are increasing, spending is done with care. What I value most is the candour our research allows. Real voices, speaking without fear or favour. Progress starts not with silence, but with honest friction. The kind that forces us to see the burning deck and start moving forward.

Dylan: Hard things for an easy life 

If you want an easier life, start doing hard things. It sounds counterintuitive, but avoiding discomfort, like skipping workouts, procrastinating, or constant doom-scrolling only makes life harder. As humans we are, by default, programmed to take the easy way out, but this can often just lead to more stress and regret. Doing hard stuff, like waking up early or trying something new (I’ve recently started to learn guitar again) can help build your discipline and confidence. Research shows us that in the long run, things that were once scary become normal and you’re better off as a result.

Mahalia: The kids are(n’t) alright

This weeks Think! focus is the youth. While every generation would argue that they have it the hardest, it’s undeniable that Gen Z are battling some big obstacles as they navigate adulthood.

Monash University’s 2024 Australian Youth Barometer identified the top three issues young people view as needing immediate action: affordable housing (nominated by 73% of young Australians); employment opportunities for young people (52%) and climate change (40%).

The annual study of Australians aged 18 – 24 also uncovered that 98% of young Australians reported having feelings of anxiety or depression at least once in 2024, and that 86% had experienced financial difficulties in the last 12 months.

Square Holes are regularly engaged by businesses and organisations to uncover what’s in the hearts and minds of young Australians and what comes up time and time again is that covid-19, cost of living pressures and the housing crisis are having a major impact on how the youth live, connect and spend their money.

Think your business or organisation could do with some insights? Contact us here.