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The A – Z of 2026 Cultural Insight Sectors: O is for Oil and Gas

The Oil & Gas sector in Australia is far more than an energy industry. It sits at the centre of debates about economic prosperity, energy security, climate transition and national identity.

In 2026, oil and gas remain critical components of Australia’s economy despite accelerating investment in renewable energy. Australia is one of the world’s largest exporters of liquefied natural gas (LNG), with the sector generating billions of dollars in export revenue and supporting regional employment across Western Australia, Queensland and the Northern Territory.

According to the Australian Energy Statistics, energy exports remain one of Australia’s largest export categories, with LNG consistently ranking among the nation’s most valuable export commodities.

The Oil & Gas sector is no longer simply about extraction.
It is about balancing economic dependence with energy transition.


People: Jobs, livelihoods and the energy transition

The natural gas industry directly supported more than 80,000 Australian jobs and contributed approximately $84 billion to the Australian economy in 2021–22, highlighting the sector’s significance to regional communities and resource-dependent economies.

Many regional communities rely heavily on the sector for:

  • employment opportunities
  • infrastructure investment
  • local business activity
  • skills development
  • community funding programs

The sector is also associated with some of Australia’s highest-paying occupations, particularly in engineering, operations and fly-in-fly-out (FIFO) workforces.

At the same time, public attitudes toward fossil fuels are evolving. Increasing awareness of climate change has created tension between economic reliance on the industry and growing support for decarbonisation.

For many Australians, oil and gas represent both economic opportunity and environmental uncertainty.


Government: Energy security, exports and climate policy

Government occupies a complex position within the oil and gas sector.

On one hand, oil and gas contribute significantly to:

  • export earnings
  • taxation revenue
  • energy reliability
  • national economic growth

On the other, Australia has committed to emissions reduction targets that require substantial changes to the energy system over coming decades.

Governments therefore, face competing priorities:

  • maintaining energy affordability
  • ensuring energy security
  • attracting investment
  • supporting emissions reduction
  • managing the transition to lower-carbon alternatives

The sector frequently sits at the centre of political debate, particularly around new gas projects, emissions policy and energy market reform.

Australia exports the majority of the gas it produces. In 2023–24, approximately 74% of domestic natural gas production was exported, reinforcing the sector’s importance to national trade and foreign earnings while fuelling debate about domestic supply and energy affordability.

Government’s challenge is increasingly one of transition management—balancing today’s energy needs against tomorrow’s climate commitments.


Place: Resources, regions and environmental impact

Oil and gas are deeply tied to place.

Australia’s major production regions include:

  • the North West Shelf in Western Australia
  • the Surat and Bowen Basins in Queensland
  • offshore projects across northern Australia

These resource-rich regions have experienced significant economic growth due to industry investment.

Western Australia remains the centre of Australia’s LNG industry, contributing the majority of national LNG production. The Ichthys LNG project alone accounts for around 10% of Australia’s LNG output, demonstrating how heavily regional economies depend on large-scale energy infrastructure.

However, the sector also intersects with questions around:

  • land use
  • water resources
  • Indigenous land rights
  • biodiversity protection
  • coastal ecosystems

Climate change has intensified scrutiny of how resource extraction affects place, particularly in environmentally sensitive areas.

Oil and gas shape not only economic geography but also how Australians think about stewardship, conservation and regional development.


Brands: Energy giants, reputation and social licence

The oil and gas sector is dominated by some of Australia’s largest and most influential corporate brands.

Australia’s LNG industry has become one of the country’s most valuable export sectors. In 2022–23, LNG exports were worth approximately $92.2 billion, making LNG one of Australia’s highest-value export commodities.

Major producers operate at a scale that gives them significant influence over:

  • investment decisions
  • export markets
  • technological innovation
  • workforce development
  • community partnerships

Yet public expectations have changed dramatically.

Investors, regulators and consumers increasingly expect energy companies to demonstrate:

  • emissions reduction pathways
  • environmental responsibility
  • transparency
  • community engagement
  • long-term transition planning

As a result, energy companies are investing heavily in carbon management, hydrogen projects, renewable partnerships and transition strategies.

In 2026, an energy company’s reputation is increasingly shaped by its transition strategy as much as its production capacity.


At the intersection: Oil & Gas as a cultural system

Through the People–Government–Place–Brands framework, oil and gas become more than an industrial sector:

  • People depend on the industry for jobs, energy and economic stability.
  • Government relies on the sector for revenue while managing climate commitments.
  • Place provides the natural resources that underpin production and export.
  • Brands influence public trust, investment and the pace of energy transition.

In Australia, oil and gas sit at the centre of a broader national conversation about prosperity, sustainability and the future economy.


Key Takeaways for 2026

The Australian oil and gas sector is being reshaped by:

  • growing pressure to balance economic growth and emissions reduction;
  • increasing focus on energy security and affordability;
  • evolving public expectations around environmental responsibility;
  • significant regional dependence on industry investment and employment;
  • rising investment in transition technologies and lower-carbon energy systems.

Oil and gas are no longer simply energy commodities.

They are a strategic sector shaping Australia’s economic, environmental and geopolitical future.


Looking Ahead

If oil and gas reveal how Australia powers its economy today, the next sector explores how Australians are changing the way they consume, interact and transact in an increasingly digital world.

Next in the series: “P is for…” Come back next week to find out!


Sources & Further Reading

Square Holes is a cultural insight studio.

We design mixed method explorations of people and culture beyond the category,  uncovering the patterns, tensions and shifts shaping behaviour to inform strategy, inspire innovation and enable confident decisions. Our studio model brings together the right mix of thinkers, researchers and specialists for each exploration. If you’re navigating change, entering a new market, or seeking deeper understanding of people and culture, let’s start a conversation >

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