Author: Linley Bertram
Navigating the path to purchase
It is more critical than ever to understand the path to purchase. In a world where word of mouth, ‘virtual’ and otherwise, allows for easy reviews, recommendations and advice based…
Learn how to … change consumer behaviour, build better products, sell more, find 'product – market fit' et cetera
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Ep 34 – Bec and Simon Smallchua – Love and profitable, purpose driven business
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Ep 33: Elaine Stead – Tall poppies and mediocrity
Rules versus Values
Ep 32 – Stephen Scheeler – Silicon Valley, Visionary Leaders, Culture and Cults
Ep 31 – Tim Burrowes – Under the Advertising and Marketing Umbrella
Ep 30 – Kim Boehm – Advertising and Nurturing Creative Culture
Ep 29 – Damian Scanlon – MBAs, Leadership and an Interesting Life
Ep 28 – Dr Jana Matthews – Business Growth and Leadership
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Ep 27 David Minear – Creativity, Surf Music, Wine and Fringe Arts
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Ep 26 – Yarmila Alfonzetti – Culture, Innovation and Opera
Ep 25 – Geordie Brookman – Theatre, the Arts and knowing who ‘we’ are
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Ep 24 – Elena Carapetis – Cultural Diversity, the Arts and Fame
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Ep 23: Teena Munn and Geoff Cobham – Not growing up boring
Ep 22: André Eikmeier – Tribes and Business for Good
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A brand is a relationship, NOT a story
Ep 21: Professor David Corkindale – Marketing past, present and future
Ep 20: Professor Barry Burgan – Economic and Cultural Impact
How to do product research (not one of the 95% new products that FAIL)
Ep 19: Andrew Killey – Music, Writing and Advertising
Artificial Intelligence and ‘I want to be a Cyborg!’
The art of saying ‘Thank you’
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Ep 18: Peter Joy – Brand Thinker & Strategist – Products, People, Places, Brands
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Ep 17: Ginny Stevens – Founder, Active Farmers – Physical and Mental Health in Rural Communities
Ep 16: Steve Sammartino – Re-imagining work, money, life et cetera
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Ep 15: Phil Reedman – The World of Wine
Ep 14: Craig Swann – The Music of Tech Start-ups
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Ep 13: Ray Poynter – The Future of Market Research
Ep 12: Dr Elvira Fischer, Neuroscience & Human Behaviour
Ep 11: Dr Fiona Kerr, Imagination & Human Connection
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Ep 10: Fiona Blades, Show Business & Brand Experience
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Ep 9: Kristi Zuhlke, Better Understanding People
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Ep 8: Dr Phillip Alvelda, The Robots are Becoming Human
Ep 7: Tim Jarvis AM, Welcome to the Explorer Club
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Ep 6: Michael O’Brien, Aboriginal History, Community, Land and Sea
Ep 5: André Noël Chaker, Building a Strong Culture
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Ep 4: Robert Tercek, When Digital and Real Worlds Collide
Ep 3: Kristina Dryža & Lucinda Roberts, Surfing the Waves