Author: Linley Bertram
Navigating the path to purchase
It is more critical than ever to understand the path to purchase. In a world where word of mouth, ‘virtual’ and otherwise, allows for easy reviews, recommendations and advice based…
Learn how to … change consumer behaviour, build better products, sell more, find 'product – market fit' et cetera
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The MINDSPACE Framework of behaviour change
Ep 27 David Minear – Creativity, Surf Music, Wine and Fringe Arts
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Ep 26 – Yarmila Alfonzetti – Culture, Innovation and Opera
Ep 25 – Geordie Brookman – Theatre, the Arts and knowing who ‘we’ are
Everybody needs somebody to love
Ep 24 – Elena Carapetis – Cultural Diversity, the Arts and Fame
The Arts, and our future innovators
Ep 23: Teena Munn and Geoff Cobham – Not growing up boring
Ep 22: André Eikmeier – Tribes and Business for Good
How to find a single thread of purpose
A brand is a relationship, NOT a story
Ep 21: Professor David Corkindale – Marketing past, present and future
Ep 20: Professor Barry Burgan – Economic and Cultural Impact
How to build SUCCESSFUL products (not one of the 95% that FAIL)
Ep 19: Andrew Killey – Music, Writing and Advertising
Artificial Intelligence and ‘I want to be a Cyborg!’
The art of saying ‘Thank you’
Are you busy?
It all comes back to TRUST
Ep 18: Peter Joy – Brand Thinker & Strategist – Products, People, Places, Brands
Confirmation bias is killing your business
Ep 17: Ginny Stevens – Founder, Active Farmers – Physical and Mental Health in Rural Communities
Ep 16: Steve Sammartino – Re-imagining work, money, life et cetera
Thriving in uncertainty
How a Start-Up is like ‘Dating’
Ep 15: Phil Reedman – The World of Wine
Ep 14: Craig Swann – The Music of Tech Start-ups
Lessons from Real People 01-13
Ep 13: Ray Poynter – The Future of Market Research
Ep 12: Dr Elvira Fischer, Neuroscience & Human Behaviour
Ep 11: Dr Fiona Kerr, Imagination & Human Connection
How to change behaviour
Ep 10: Fiona Blades, Show Business & Brand Experience
Are the robots becoming human, or the humans becoming robots?
Ep 9: Kristi Zuhlke, Better Understanding People
How to innovate like a market researcher
Ep 8: Dr Phillip Alvelda, The Robots are Becoming Human
Ep 7: Tim Jarvis AM, Welcome to the Explorer Club
Adulting, and not growing up boring
Ep 6: Michael O’Brien, Aboriginal History, Community, Land and Sea
Ep 5: André Noël Chaker, Building a Strong Culture
How to find innovation
Ep 4: Robert Tercek, When Digital and Real Worlds Collide
Ep 3: Kristina Dryža & Lucinda Roberts, Surfing the Waves
Finding unicorns, and how to build a ‘$1BILLION’ business … in two easy steps
Ep 2: Suhit Anantula, Six Blind Men and the Elephant
Ep 1: Martin Read, Transformational Reconstruction
5 quotes from 1980’s movies that say a great deal about life, business and strategy today
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Bossing it
How to create collaborative insight
Please STOP drinking the Kool-Aid
How to measure the IMPACT of major events
Being both selfish and selfless
How to DIY or use an ‘expert’ to do market research, advertising et cetera
There’s no place like home
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How to run a strategy workshop
The elephant in the room wants to talk about MONEY