Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy is struggling.” “Consumer confidence is down.” “It is beyond...
Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News.
With permission it is shared...
Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...