Culture & society

“A nation’s culture resides in the hearts and in the soul of its people.” Mahatma Gandhi

Procrastination and predicting the future

George was the futuristic father in ‘The Jetsons’.  The uber-cool cartoon depicted 2062 as a world with flying cars, floating homes with robot helpers...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

You can observe a lot by just watching

I've had an epiphany. My Wednesday Thursday last week was spent traversing Sydney in a hire car, conducting in-depth key customer interviews for one of...

The Meaning of Life

33 years ago today (April 22 1983) 'The Meaning of Life' first hit cinema screens. The epic movie explores the fundamentals of why we...

Artificial Intelligence and ‘I want to be a Cyborg!’

Imagine a world in the not too distant future where you never (okay rarely) make stupid mistakes and procrastination and failure to commit to...

Confirmation bias is killing your business

It seems that everyone nowadays wants to be an entrepreneurial innovator. But the reality is that very, very few people have the necessary skills...

Fear of missing out, and how to invent the next fidget...

“I’ll have what she’s having” are the famous words from the nearby lady observing Sally displaying her orgasmic pleasure in the epic 1989 romcom...

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