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The Five Elements of Divergence Which Underpin Advertising Creativity

Last month we explored the critical role creativity plays in driving advertising effectiveness and success, noting its influence on boosting sales lift and recall. But...

How the creative and creativity can help drive your advertising effectiveness

“The relationship between creativity and effectiveness is the golden thread of advertising”    Giles Hedger, Leo Burnett Worldwide Advertising effectiveness can be the combination of...

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

Dr Fiona Kerr, Imagination & Human Connection

Dr Fiona Kerr shares her research and expertise including the neuroscience of human-to-human and human-to-technology interaction, neurogenesis, and how good leaders create organisations that...

Siamack Salari: Trying to make sense when this ain’t everyday life

Today we are joined by Siamack Salari. Belgium based ethnographer...

How to measure the IMPACT of major events

Major events - from arts festivals to sporting spectaculars - all have impacts beyond bums on seats. They create broader economic, social and cultural...

The power of storytelling in marketing

"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories"...

Stu Austin – Design thinking and chaos in crazy game changing...

Today we are joined by Stuart Austin, design thinker and advisor.

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