How to build great products

Fundamentally, any successful business needs only two things ... A product (or products / service) a sufficient number need or want. To sell enough of...

Strategic stupidity, insanity and ignorance

The fact of life is that no matter how hard we all try, from time to time shit hits the fan. As Frank once wisely said...

How to create evidence based stories about people

In the search for the next world changing idea human nature is to think BIG, as the world is a big place. Yet, the...

Where it began

On returning from work at the start of 2017 I emailed this to our list. Since, we haven't missed a week, somewhat inspired by Jerry...

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News. With permission it is shared...

How to change behaviour

By the time one becomes an adult, habits are formed and they continue to build, and it is hard to budge the stubbornness in...

Finding unicorns, and how to build a ‘$1BILLION’ business … in...

In the search for the next $1Billion business idea human nature is to think BIG, as $1Billion is a big number. Yet, the most...

The Rise of Focus Groups

It's nice to discuss and debate issues in marketing strategy. Is digital the silver bullet? Does TV still have relevance? Do consumers care? In a...

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