Square Holes works closely with a wide variety of brands. From arts, beer, charities, cheese, family business, casinos, banking, groceries, medical services, insurance, pharmacy, juice, kids products, retail, lotteries, pain killers, noodles, packaging, sporting, professional services, schools, tourism, universities, ice cream, wine, zoos etc. You name it, we’ve helped brand it!
From brand names and logos, to promotion, products, pricing, distribution and building profitable revenue. Consumer insight, market research, market segmentation, choice modeling, logo / concept testing, brand / communications monitoring - and support in defining strategic insights and implementing killer ideas. We are behind many super powerful brand, advertising and marketing strategies.
Our general philosophy is that 'no brand is an island, it sits within a broader context.' We explore the broader context deeply - drivers, passions, confidence, aspirations, category and life gaps. How can brands be a bigger part of the lives of consumers, and with this build and ensure strategic growth?
Be this via telling a relevant compelling story, mass media, social media, igniting old fashioned word-of-mouth, extending the experience, better articulating the value beyond price and opportunities to define growth segments, new markets and exciting opportunities.
Mission: “Engaging mums with kids.”
Journey: There was a need to identify what can be done in order to better engage mums and kids. Qualitative research was conducted with the core target market to get a deeper understanding of the drivers and barriers to choosing Wendys for a family treat.
Impact: The project tested core ideas and delivered a number of key takeouts to be tested in stores, with these subsequently rolled out across the Australia-wide network. The project assisted in identifying strategic pathways for future growth.
We were also the State winner and national finalist for Consumer Insight at the 2010 AMI Marketing Excellence Awards for work we did with Coopers Brewery. For further information about the Square Holes and Coopers Birell Case Study click here.
Square Holes also pops up in the media occasionally about brands. For example, Square Holes' 'Make Love Not War' research explores consumer passions, 'loved' brands and related concepts.
"It was a great pleasure doing business with Square Holes this year. The research project was developed, and delivered, to a high standard and we were able to move forward with real actions based on the outcomes presented."
[Russell Stone, General Manager - Sales & Marketing -The YUM Oracle, Wendy's Supa Sundaes Pty Ltd]
"Square Holes completed a range of research projects for us covering market segmentation, new product and customer satisfaction. Their commitment to quality results in tight time frames has been very much appreciated as has their ability to interpret results and turn these into practical recommendations."
[Callum Mulvihill, former General Manger Marketing & Sales, SA Lotteries, now General Manager Business Development & Strategy, Tatts Lotteries]
[Scott Harris, Marketing Manager Brewing Products, Coopers Brewery Ltd]
“Square Holes is uniquely left and right brained.”
[Michael Blake, former Joint MD Hamilton Laboratories, currently Category Brand Manager, San Remo Macaroni Company Pty Ltd]