Today’s very cool episode is with Robert Tercek, one of the world’s most prolific creators of interactive content, a ground breaking pioneer in digital media since the early 1990’s and author of the Vaporized: Solid Strategies for Success in a Dematerialized World.

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We sat down with Robert in the lobby of the Intercontental Hotel in Adelaide, South Australia while on his visit from Los Angeles. He was in town in his role as Creative Director for Hybrid World Adelaide, a digital entertainment and technology event launched in 2017 that explores the future of a ‘hybrid world’, where the real and digital worlds collide and ultimately evolve.

Robert has held Creative Director, President and other senior executive roles for Sony Pictures, MTV, Oprah Winfrey Network, and now advisory group General Creativity.

He has worked across media platforms from web, wireless, interactive television, games consoles, and digital satellite & cable TV, and drove digital media innovation, well before digital and the internet were concepts as we know today.

Robert talks with passion at how hard it was initially to convince media executives to embrace digital media, as it was against what they knew and accepted as the way media worked. He shares his story growing up in Cleveland Ohio as curious about everything, and how the rough economy in Cleveland at the time, has shaped his drive for the need for businesses, cities and towns to seek constant reinvention and renaissance.

We discuss what can be learnt from businesses such as Apple, the Dollar Shave Club and Burberry, and the importance of blind spot coaching and seeing opportunities in the periphery

And, working with the newly informed and highly empowered consumer.

Robot was very generous with his insight, experience and observations.

You can find Robert via www.roberttercek.com/ or LinkedIn.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes, 25 years conducting research and interviews with average and not so average people, as well as interviews with key leaders such as innovators, politicians, scientists and experts. He has have been lucky to meet such wonderful and intelligent people, and have such fascinating discussions, but these are often largely deciphered down to research findings, insightful quotes, statistics et cetera for reports. Real People opens up such conversations for people like you

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