A part of Square Holes recent brand update included a renewed focus on our company’s ethos through the introduction of our tagline, ‘Deeply understanding real people’.

We believe that meaningful change can only come from understanding people and culture. And one of the ways we have decided to illustrate that on our new website is through the introduction of our ‘Real People’ photographic series. Square Holes engaged local photographer Thomas McCammon to go out into the community and photograph individuals and locales, while learning about their stories.

It is our plan moving forward to expand this series into different locations with a number of photographers, as a snapshot of the people and lives being lived around the world. A small insight for our clients and readers into the ‘real people’ driving change.

Name: Michael
Location: Bondi (snapped in Melbourne)
Age: 50

What is something that made you feel joy recently? 
My daily swim always puts me in the joyful mood. Hitting the water is like hitting the reset button.

What is your pet peeve? 
Inconsiderate people and those who stand in doorways or at the top of the escalator.

What do you love about living in your city?
I love the beaches and access to nature. You can go for walk at any time of the day or night.

What are you passionate about?
I’m passionate about my daily swims. At this point it’s a necessity. I can’t get through without doing it.