Each and every week the Square Holes team are deep in the bowels of a number of projects, working to mine all of the insights that we can to help grow businesses and support thriving cities.

These insights are used by businesses and organisations to innovate their offerings, move into new markets, track their impact and hone their products and output. Each week we will be sharing a broad insight that we have learnt for you to use in your own work.

Let us know what you find valuable!

Jason: Simple isn’t always best

Sometimes the simplest solutions seem the most obvious, and even the most palatable, but more often than not they’re just distractions from the real problem. For example, pushing for a quick environmental ‘win’ in how manufacturers behave (what’s most visible) may have far less impact than a more deeply considered solution that delivers far greater environmental and cost efficiency.

What makes a business or government look good isn’t always what delivers the best outcomes. That’s why considered, explorative research is so valuable. By spending the time to deeply understand the problem, we can uncover the solutions with the greatest impact – short, medium and longer term.

Dylan: Clear minds, can’t lose

Staying mentally clear is key when you’re facing tough or complex tasks. It helps break things down so they feel less overwhelming and makes it easier to make smart decisions. When you combine that clarity with real focus, you get into a flow where you’re actually getting things done and it feels purposeful. With all the noise and distractions around us every day, keeping your mind clear isn’t just a nice to have, but a must if you want to stay productive and make real progress.

Mahalia: Intentional eating 

We have been doing a lot of work recently around waste. As humans we create so much waste just by consuming without intention. We are all guilty of swapping out that hopeful bag of spinach in the bottom of our crisper weekly. But by shopping with recipes in mind, or learning how to cook intuitively with what you have in the fridge, we can all do our part to avoid adding to food waste.

Think your business or organisation could do with some insights? Contact us here.