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Why brand authenticity marketing might help the global company but hinder...

Selling a brand’s authenticity in advertising is not a particularly new or novel strategy to stimulating consumer engagement, but it’s a growing consideration for...

Zoos SA on how market research helps them tell their story...

As a part of Zoos SA’s strategic planning, they have conducted annual research through Square Holes to measure key performance indicators as well as...

What AI generated content could mean for your creativity

“Machines weren’t supposed to be creative, but now we’re teaching them to write the next Avatar, paint the next DaVinci, or produce the next...

Innovation and longevity at the heart of _SOUTHSTART market research

Acquired in 2018 and developed into the high-calibre innovation and entrepreneurship festival that exists today, _SOUTHSTART hosts an annual lineup of dinners, conversations, workshops...

Autism SA look to hone their services using market research

The survey also acted as a strong entry point, backed by solid data, for Belinda Taylor, who has joined the organisation in the newly...

Talking Numbers in Market Research…One, Many or Lots?

No doubt, you’ve heard or seen the phrase “One, Many, Lots” – a simple description of the relative scale of numbers. It reflects an...

How Brands Can Harness the Power of Ritual Consumption

  Rituals are often described as a set of repeatable behaviours that hold ‘meaning beyond their functional role’. Rituals in the context of consumers and...

Is newer always better when it comes to your advertising?

  https://www.youtube.com/watch?v=1SNRULEnTVQ   In the famous words of Barney Stinson ‘new is always better’. But in the world of advertising is this always true? Those in marketing...

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