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How to change behaviour

By the time one becomes an adult, habits are formed and they continue to build, and it is hard to budge the stubbornness in...

Finding unicorns, and how to build a ‘$1BILLION’ business … in...

In the search for the next $1Billion business idea human nature is to think BIG, as $1Billion is a big number. Yet, the most...

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News. With permission it is shared...

Innovation to overcome choice anxiety

Whatever you want, whenever you want it. Choice is abundant — AWESOME (#not). Is an abundance of choice creating more anxiety than freedom?  This may be low level...

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

Strategic stupidity, insanity and ignorance

The fact of life is that no matter how hard we all try, from time to time shit hits the fan. As Frank once wisely said...

Understanding humans (and hipster beards)

We live in a most exciting time. It is nice to think we are living in a time when the opinions of average and...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

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