Square Holes, StratAigeist, and Regional Business Advisors have announced an innovative partnership aimed at empowering South Australian businesses by transforming their proprietary customer, sales, and operational data into dynamic, actionable insights. Leveraging the power of Private AI and Large Language Models (LLMs), this collaboration focuses on providing organisations with a secure, customised AI solution that supports strategic decision-making, enhances operational efficiency, and drives product innovation.
“The best use of AI is human + AI, with humans in the driver’s seat,” says Jason Dunstone, Managing Director of Adelaide based market research and cultural insight agency Square Holes. “Through our work, we’ve seen AI systems like ChatGPT eagerly fill in gaps—sometimes fabricating statistics, inventing reports, or merging quotes from different sources to please the user. AI is excellent for efficiency and pattern recognition, but it’s critical to balance machine-generated insights with real human primary data and analysis.”
He continues, “We’ve found specific challenges when AI is left unchecked, such as it misinterpreting charts with complex datasets or merging verbatim quotes from transcripts incorrectly. It’s important to always ask, ‘Is this data correct?’ or ‘Do these reports exist?’ because AI will often politely admit they do not.”
This partnership builds on two decades of Square Holes’ research expertise and reflects its growing thought leadership in artificial intelligence, synthetic data, machine learning, and emerging analytics platforms. “At Square Holes, AI enhances our research—adding speed, identifying themes, and managing large datasets. However, human interpretation ensures we maintain accuracy, context, and insight. Our advisory services now actively help businesses use AI not only as a tool for efficiencies but also to guide ongoing innovation and growth,” Jason explains.
Suhit Anantula, co-founder of StratAigeist, is a Good Design Award Winner who brings his global experience to solving strategic challenges with AI. “In today’s fast-paced world, organisations hold an untapped wealth of proprietary data that, when combined with Private AI and a strong strategic foundation, can unlock unprecedented opportunities. Our goal is to help businesses harness this data securely, transforming it from static information into a dynamic asset that drives innovation, enhances customer engagement, and supports smarter, more resilient decision-making.”
Robin Moyer, Strategy Director at Regional Business Advisors, with a team developing custom AI solutions for businesses, underscores the importance of this approach: “The rise in AI is inevitable, and it’s critical for businesses to adopt it safely and efficiently, keeping both their customers and their data secure. We’re excited to collaborate with Jason and the team at Square Holes to unlock the tremendous value in 20 years of data, helping our clients stay competitive and data-driven.”
As AI adoption accelerates, this partnership prioritises data privacy by integrating custom AI solutions tailored to South Australian organisations. These Private LLMs enable businesses to transform raw data into valuable insights, helping them navigate a fast-evolving, AI-driven landscape with confidence.
For more information on how this partnership can help your business, please contact:
Jason Dunstone, Managing Director Square Holes
jason@squareholes.com
