The A–Z of 2025 Cultural Segments: N is for Neurodivergent
In 2025, Neurodivergents—people whose brains process, learn, move, or sense differently from the dominant “neurotypical” majority—are no longer a niche sub?group. They represent a meaningful cultural and economic segment, reshaping how workplaces, education, technology and identity operate. With an estimated 15% – 20% of the global population falling under the neurodivergent umbrella, this is a demographic that cannot be ignored.
Five Key Trends Defining Neurodivergents in 2025
1. Prevalence & Visibility
Research suggests that approximately one in five people globally (10 – 20%) are neurodivergent—covering conditions like autism spectrum disorder, ADHD, dyslexia, dyspraxia and other cognitive differences. (PMC)
As diagnosis rates rise and awareness grows, more individuals are openly identifying as neurodivergent, elevating the segment’s cultural presence. Neurodivergence has moved from hidden to visible. It’s not a fringe category—it’s a major dimension of human variation.
2. Employment & Untapped Talent
Despite the prevalence of neurodivergence, the employment gap remains stark.
The 2022 Australian Bureau of Statistics (ABS) Employee Census found that 11% (around 1 in 8) of surveyed Australian employees identified as neurodivergent. However, the true number is hard to capture as many people are undiagnosed.
The unemployment rate for people on the Autism spectrum specifically is 31.6%, a significant contrast to the national rate of 4.1% (ABS, April 2025). (WorkSkil) Neurodivergents represent both a challenge and an opportunity for workplaces—systems must adapt, but the upside is substantial.
3. Strengths, Innovation & Cognitive Diversity
Neurodivergents bring unique strengths to the table: hyperfocus, pattern recognition, inventive problem solving, and non-linear thinking. The consultancy Deloitte reports that inclusion of neurodiverse workers can reveal hidden capabilities within teams. (Deloitte) In one case study, teams inclusive of neurodivergents delivered higher accuracy in specialised tasks. (Business Insider)
The shift is from “fixing” neurodivergence to harnessing cognitive diversity as competitive advantage.
4. Disclosure, Accommodation & Culture Change
Many neurodivergent individuals remain invisible at work or in education due to stigma. For example, a report found that 76% of neurodivergent employees do not disclose their condition at work. (Texthelp) At the same time, job postings mentioning “neurodiversity” in the U.S. have more than doubled over recent years—rising from 0.5% in January 2018 to 1.3% in December 2024. (Indeed Hiring Lab)
Inclusion is no longer purely policy—it’s visible culture. Disclosure, support structures and flexible environments are becoming defining features of segment identity.
5. Tech, Education & New Ecosystem Design
Digital tools, virtual reality, adaptive learning platforms and inclusive workplace design are increasingly tailored for neurodivergent needs. For example, research into “portable silent rooms” via VR addresses sensory regulation for neurodivergent women and nonbinary individuals. (arXiv)
Education systems and employers are experimenting with environment design and neuro-inclusive practices at scale. Systems are pivoting—they’re no longer built for the “neurotypical brain” but adapting for neurodivergent ways of learning, working and thriving.
Key Takeaways for 2025
Neurodivergents account for about one fifth of the population, making this a culturally and economically significant segment.
They face elevated unemployment, but possess unique strengths that can power innovation, productivity and inclusion.
Disclosure, culture change and accommodation are central to unlocking potential inclusion.
Workplace and educational ecosystems are evolving to respond to neurodivergent needs via tech, design and policy.
Cognitive diversity is becoming a strategic asset—not a “diversity checkbox”—and neurodivergent identities are increasingly visible.
Looking Ahead
IDENTITY, difference and adaptation are central themes for neurodivergents—and for society at large. Join us next week as we explore “O is for Offline Seekers,” spotlighting those consciously disconnecting from the digital grid—whether for mental clarity, real-world intimacy, or cultural resistance. In a hyperconnected world, going offline might just be the boldest move of all.
Sources & Further Reading
Global prevalence (15-20%) PMC
Benefits of a Neurodiverse workforce Workskil
March 2025 US Labor Market Update Indeed
Non-disclosure data Texthelp
McKinsey: Employment and under-employment insights mckinsey.com
- Exploring VR Design for Anxiety and Emotion Regulation for Neurodivergent Women and Non-Binary Individuals Arxvi
Article by ChatGPT | Fact-Checked by ChatGPT
Further checks by Mahalia Tanner.




