Category: How To Guides
How to guides by Square Holes
Unlocking creative confidence
We all wish to be insightful, yet most are far from any such wisdom. The thing is insight or wisdom is far more complex than it seems. Thinking that does…
Success!
‘How to have a successful life / career’ has been a closing conversation across our podcast ‘Real People.’ The discussions have meandered through the highs and lows of their unique lives. While…
How to do ethnography research
Likely the best way to understand what people do, is to watch how they do it. How people shop – online and off. How people use technology. How people live,…
What is Semiotic Analysis?
Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative to another. There are generational and cultural differences,…
How to define a strategic purpose
Often the biggest impediment to finding one’s purpose is getting lost in navigating the maze in shaping those seemingly immortal words the Vision and Mission. A ‘Vision’ is said to…
How to do product research (not one of the 95% new products that FAIL)
It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t it be cheaper, less risky and…
Behavioural change theories and research
For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour change. Be this to drive social impact (e.g.…
Innovation and market research
There is not a sector that is immune from disruption. From day one of this week’s Australian Market and Social Research Society Conference in Melbourne it is great to hear some of the…