Category: How To Guides
How to guides by Square Holes
Ethnography and walking in the shoes of others
Likely the best way to understand what people do, is to watch how they do it. How people shop – online and off. How people use technology. How people live,…
Semiotic decoding of categories and culture
Our world is a composite of signs that have literal and non-literal meanings. A positive sign to one person, may be negative to another. There are generational and cultural differences,…
How to find a single thread of purpose
Often the biggest impediment to finding one’s purpose is getting lost in navigating the maze in shaping those seemingly immortal words the Vision and Mission. A ‘Vision’ is said to…
How to build SUCCESSFUL products (not one of the 95% that FAIL)
It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t it be cheaper, less risky and…
How to change behaviour
For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour change. Be this to drive social impact (e.g.…
How to innovate like a market researcher
There is not a sector that is immune from disruption. From day one of this week’s Australian Market and Social Research Society Conference in Melbourne it is great to hear some of the…
How to find innovation
Innovation is all the rage, and some say ‘innovate or die.’ Much discussion around ‘innovation’ actually skews towards … Cost reduction, process efficiencies and more about lean manufacturing; rather than……
How to create collaborative insight
Robust evidence based insights are critical in the ever evolving ideas economy, yet the thinking is changing. Rather than the traditional market research process of producing insights in somewhat of…