Category: Methodology

Big brother is watching

Mahalia Tanner | February 6, 2025 | Behaviour

The A-Z of 2025 Cultural Insights: A is for Advertising

Square Holes | February 6, 2025July 5, 2025 | Business

Why humans are so Good (and Bad) at designing products: Lessons from pop culture

Chat GPT | December 12, 2024December 14, 2024 | Business

Clichés are everywhere

Jason Dunstone | December 5, 2024December 6, 2024 | Behaviour

The Future of Research: Innovations, Challenges, and Regional Insights

Chat GPT | December 5, 2024December 5, 2024 | Innovation

The art of the expert interview in market research

Mahalia Tanner | November 21, 2024 | Brands

The art of navigating consistency and spontaneity

Jason Dunstone | November 21, 2024November 22, 2024 | Behaviour

The ‘Me’ vs. ‘We’ Paradigm: A global analysis of individualism and collectivism in society

Chat GPT | November 13, 2024November 14, 2024 | Behaviour

The Future of Market Research: Navigating Innovation, Ethics, and Consumer-Centric Strategies

Chat GPT | November 7, 2024November 7, 2024 | Methodology

Square Holes, StratAigeist, and Regional Business Advisors Join Forces to Unlock Data Potential for South Australian Businesses with AI-Powered Insights

Jason Dunstone | November 4, 2024November 8, 2024 | Methodology

Navigating Culture for Success: A Guide to the Competing Values Framework

Dylan Jacob | October 31, 2024 | Behaviour

Human default is to search for easier, but is easier better?

Jason Dunstone | October 17, 2024October 18, 2024 | Creativity

A Cultural Exploration of the Seven Continents: Attendance at Live Performances, Sports, and Dining Out — Lessons for Australia’s Capital Cities

Chat GPT | October 16, 2024October 16, 2024 | Creativity

The Role of Psychology in Business Growth and Research

Ivanna Xiourouppa | October 10, 2024 | Brands

Global Regional Differences in Market Research and Cultural Insight Preferences: A Comparative Overview

Chat GPT | October 10, 2024 | Cities

Faith, Hope and Creativity

Jason Dunstone | October 4, 2024October 8, 2024 | Creativity

The Role of Local Culture in Building Global Brands

Dylan Jacob | September 26, 2024November 30, 2024 | Behaviour

Innovation-ready semiotic analysis of Australian cities: Which are leading? Which are pushing against the myth?

Chat GPT | September 26, 2024September 26, 2024 | Cities

Unknown unknowns

Jason Dunstone | September 20, 2024October 4, 2024 | Methodology

Curiosity and the joy of discovery: Why the work itself is the reward

Chat GPT | September 20, 2024September 20, 2024 | Creativity

The value in values

Mahalia Tanner | August 29, 2024 | Brands

Mindful Marketing: Understanding how psychology plays into successful branding

Ivanna Xiourouppa | August 29, 2024August 29, 2024 | Brands

The Relevance of VUCA in Today’s Business Environment

Chat GPT | August 29, 2024August 29, 2024 | Brands

Businesses who built candour into their brand

Mahalia Tanner | August 22, 2024 | Behaviour