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Thriving in uncertainty

Many centuries ago a powerful king asked his wise men for a sentence to make him happy when he was sad. They returned with...

Behavioural change theories and research

For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour...

You are NOT the world, just part of it

It is easy to get our self-importance out of whack. We are each only 0.00000001% of the world’s 7.4 Billion people. 97% of the...

How to run a strategy workshop

When was the last time you pulled the suite of smart seniors into an Oxygen-rich room, turned the phones off and took your thinking...

How to (not) innovate like a Bank

Banks, and other similarly large businesses with long histories, are successful at generating significant profits, but painstakingly slow at change and highly risk averse....

Overcoming ordinary

We've been head down ever honing our skills helping clients to be extraordinary. This got me thinking, that we live in a world in which...

How to find your digital context ‘Ace’

In the 1970’s and 80’s content was very much king. In an era of no Web or mobile Internet, newspapers and television stations were...

How to find robust, representative and replicable market research

Globally, close to $60 Billion AUD is invested in professional market research services annually. This equates to around 8-10% of total digital / traditonal advertising...