Home Tags Strategy

Tag: strategy

Thriving in uncertainty

Many centuries ago a powerful king asked his wise men for a sentence to make him happy when he was sad. They returned with...

Behavioural change theories and research

For more than 12 years Square Holes has had the fascinating task of researching humans and applying this to support clients to drive behaviour...

Internet research to build better websites

It would seem increasingly easy for websites to engage users. However, too often the user experience is fundamentally flawed. This is typically from replicating...

You are NOT the world, just part of it

It is easy to get our self-importance out of whack. We are each only 0.00000001% of the world’s 7.4 Billion people. 97% of the...

How to run a strategy workshop

When was the last time you pulled the suite of smart seniors into an Oxygen-rich room, turned the phones off and took your thinking...

How to (not) innovate like a Bank

Banks, and other similarly large businesses with long histories, are successful at generating significant profits, but painstakingly slow at change and highly risk averse....

How to segment a market (beyond assumption)

Likely the biggest driver to strategic success is the ability to accurately assess the size of a market, its needs and the optimal path...

Overcoming ordinary

We've been head down ever honing our skills helping clients to be extraordinary. This got me thinking, that we live in a world in which...