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Real People: Joseph

A part of Square Holes recent brand update included a renewed focus on our company’s ethos through the introduction of our tagline, ‘Deeply understanding real people’.

We believe that meaningful change can only come from understanding people and culture. And one of the ways we have decided to illustrate that on our new website is through the introduction of our ‘Real People’ photographic series. Square Holes engaged local photographer Thomas McCammon to go out into the community and photograph individuals and locales, while learning about their stories.

It is our plan moving forward to expand this series into different locations with a number of photographers, as a snapshot of the people and lives being lived around the world. A small insight for our clients and readers into the ‘real people’ driving change.

Name: Joseph
Location: Redwood Park
Age: 27

Can you name something that made you feel joy recently?
The launch of the new skate park in Adelaide.

Any pet peeves?
People who have little road sense.

What do you love about living in South Australia?
I love our walking trails and beaches.

What are you passionate about?
I am pretty passionate about having outdoor adventures.

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What we do

Square Holes provides customised research for human centred decision makers and innovators. From blue sky exploration, to concept testing and on-going monitoring.

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