Think!

Real People: Joel

A part of Square Holes recent brand update included a renewed focus on our company’s ethos through the introduction of our tagline, ‘Deeply understanding real people’.

We believe that meaningful change can only come from understanding people and culture. And one of the ways we have decided to illustrate that on our new website is through the introduction of our ‘Real People’ photographic series. Square Holes engaged local photographer Thomas McCammon to go out into the community and photograph individuals and locales, while learning about their stories.

It is our plan moving forward to expand this series into different locations with a number of photographers, as a snapshot of the people and lives being lived around the world. A small insight for our clients and readers into the ‘real people’ driving change.

Photo by Thomas McCammon.

Name: Joel
Location: Mount Barker
Age: 43

What is something that made you feel joy recently?
Watching black cockatoos fly over the hills. There’s something magical about seeing them in flight. Also, seeing the golden elm tree in our front yard grow back it’s leaves!

What is your pet peeve?
Constant complaining.

What do you love about living in your city?
Even though I live in the Hills, I work everyday in the city and it just feels like it’s my big backyard.

What are you passionate about?
Art. Storytelling. Creativity. Spaces and places where creativity can flourish.

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What we do

Square Holes provides customised research for human centred decision makers and innovators. From blue sky exploration, to concept testing and on-going monitoring.

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