Each and every week the Square Holes team are deep in the bowels of a number of projects, working to mine all of the insights that we can to help grow businesses and support thriving cities.

These insights are used by businesses and organisations to innovate their offerings, move into new markets, track their impact and hone their products and output. Each week we will be sharing a broad insight that we have learnt for you to use in your own work.

Let us know what you find valuable!

Jason: The sky doesn’t have to be falling

At times it can feel like the sky is falling as markets shift and consumer preferences change in this post-pandemic world. While spending in some sectors is down 30% or more, one of our current studies for one of Australia’s fondest consumer product categories, reveals that many brands are thriving in what seems like a collapsing industry. Survival is tough, and laziness won’t lead to success. Businesses that listen to customers, invest in research (with Square Holes or otherwise), and innovate with new products are flourishing even in a shrinking market. The “sky” is blue for those who evolve; it’s falling for the complacent who resist change”.

Mahalia: The gold 

The systems and frameworks that organise our time are worth their weight in gold. This week in some focus groups I was chatting to some subscribers of an entertainment organisation – and to my surprise, for the majority of them the subscription was most useful in helping them to set and forget upcoming cultural outings with their friends. Anything that takes out the hassle of helping us to enjoy our lives – be that with entertainment, connection or food – is truly worth its weight in gold.

Dylan: An education 

Parents are often not just choosing a school – they’re choosing a partner in their child’s development. Trust, safety, culture, and individual fit are more powerful than branding or academic rankings alone.

Think your business or organisation could do with some insights? Contact us here.