“We believe an awe inspiring future will come from deeply understanding real people, their stories, beliefs and behaviours.” Since launching from South Australia in late 2004 we’ve delivered robust inspiration to help make the world better. Inspiration built on ISO 20252 certified substance (International ISO standard for market, social and opinion research). Topics have traversed education to enhancing recycling and the development of strategic interventions to minimise smoking prevalance, problem gambling, unsafe alcohol consumption, other health issues, road accidents and relationship abuse. Brand categories explored have included the multi-dimensional lives of people from the arts, to banking, chocolate, to x-rays, youth services and zoos. How to reduce bad habits, evolve society, entice customers, enter new markets and prosper.
It’s ok to be round pegs in square holes. To be offbeat, crazy or different. To be bored with the status quo, with a hunger to change the world. You will need to be passionate and resilient. From the ‘you’ll never make it’, and then the ‘tall poppy’ taunts. You will need clarity and imagination, as to where you are heading and the goal. It’s OK to work hard to make a difference. A future you influenced and changed, thinking big and being brave.
Square Holes is an ISO 20252 certified market research agency launched from Adelaide South Australia in 2004, with a Melbourne office. Square Holes’ market research, cultural research and social research explores Australia’s urban, regional and remote areas including Adelaide and wider South Australia, Melbourne and wider Victoria, Sydney and wider New South Wales, Brisbane and wider Queensland, Dawin and wider Northern Territory, Perth and wider Western Australia and Hobart and wider Tasmania. We also explore the world from Australia to Africa, Asia, North and South Americas, Europe and wider Oceania.