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Entrepreneurs & new markets

“Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen

The beginner’s mind

Shoshin  is a concept in Zen Buddhism meaning “beginner’s mind.” “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” There...

Innovation to overcome choice anxiety

Whatever you want, whenever you want it. Choice is abundant — AWESOME (#not). Is an abundance of choice creating more anxiety than freedom?  This may be low level...

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

Strategic stupidity, insanity and ignorance

The fact of life is that no matter how hard we all try, from time to time shit hits the fan. As Frank once wisely said...

Procrastination and predicting the future

George was the futuristic father in ‘The Jetsons’.  The uber-cool cartoon depicted 2062 as a world with flying cars, floating homes with robot helpers...

Influencer marketing and 7.4 Billion stories

Did you realise that there are around 4,200 world religions available to our 7,400,000,000 human inhabitants? One universal consistency, illustrated across our research irrespective...

How to build great products

Fundamentally, any successful business needs only two things ... A product (or products / service) a sufficient number need or want. To sell enough of...

How to sell anything

How is your year going? How are your sales? For your product, your service or selling your message as to how to make the...

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