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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Strategy in a Post COVID-19 World

If you look on the Internet right now, you’ll find everybody giving advice about how to survive the COVID-19 lockdown. Reduce costs,...

Maintaining Customer Engagement

This time is challenging for many businesses, particularly those who are unable to maintain their typical functions due to recent restrictions. The...

Brent Hill – Marketing tourism in a stay at home pandemic

Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

Richard Curtis – Brands helping or getting out of the way

Today we are joined by Richard Curtis, CEO of FutureBrand Asia Pacific, with responsibility across Australia, New Zealand...

Marketing in a pandemic

I’ve been in the ‘comms’ business for quite a while now and have seen, and worked through, quite a lot of things....

The value of price

Price! For many marketers this is so not sexy.  It’s forgotten, in fact for many marketers no longer in...

Effortless and magic

When I was a kid, I am guessing around eight, I joined a magic club. My fascination with magic and the desire...

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