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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Commercial Karma

I was delighted when I recently heard the phrase ‘commercial karma’ for the first time.  If you do right by someone, they will...

Vibrant city shopping

When I arrived in Rundle Mall as the Mall Manager, I knew there would be challenges due to the diverse private and...

John-Paul Drake – Riding the Retail Rodeo

Today we are joined by JP, John Paul Drake Director of Drakes Supermarkets. We go on a fabulous...

Elaine Bensted – Caring for 3,000 animals in surreal times

Today we are joined by EB, Elaine Bensted, the Chief Executive of Zoos SA, including Adelaide Zoo and...

Strategy in a Post COVID-19 World

If you look on the Internet right now, you’ll find everybody giving advice about how to survive the COVID-19 lockdown. Reduce costs,...

Maintaining Customer Engagement

This time is challenging for many businesses, particularly those who are unable to maintain their typical functions due to recent restrictions. The...

Brent Hill – Marketing tourism in a stay at home pandemic

Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

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