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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

5-Star or 1-Star? Who really cares?

Often nowadays our personal value is more so ascertained from the ratings of others. The likes on our Facebook or LinkedIn posts,...

I am Pied Piper

We are Subway. Oh really? I am Pied Piper! Back in April 2015, HBO’s classic sitcom “Silicon Valley” blurred...

Barry Enderwick – How Netflix killed Blockbuster

Today we are joined by former Netflix marketer Barry Enderwick for a fascinating discussion about growth in uncertainty....

Tim Burrowes – Under the Advertising and Marketing Umbrella

Today we are joined by Tim Burrowes, co-founder of media and marketing publishing and event group Mumbrella. We...

Kim Boehm – Advertising and Nurturing Creative Culture

Today we are joined by Kim Boehm, almost 40 year Clemenger Group advertising executive and legend. Kim is...

What exactly is the purpose of PURPOSE?

Purpose seems to be the raison d’etre for organisations today.  Thanks to Simon Sinek our ‘why’ has gained almost obsessive evangelism in...

David Minear – Creativity, Surf Music, Wine and Fringe Arts

If you love the idea of living an eclectic life of creativity, surf music, wine and fringe arts,...

“Would they miss you?” Seth Godin

We were recently inspired by a question Seth Godin asks in his latest book 'This is Marketing'  ...  "Would...

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