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Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Elaine Bensted – Caring for 3,000 animals in surreal times

Today we are joined by EB, Elaine Bensted, the Chief Executive of Zoos SA, including Adelaide Zoo and...

Brent Hill – Marketing tourism in a stay at home pandemic

Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission....

Adam Ferrier – Say “no” to boring efficiency

Today we are joined by Adam Ferrier the founder of Thinkerbell. A popular public speaker and author of...

Richard Curtis – Brands helping or getting out of the way

Today we are joined by Richard Curtis, CEO of FutureBrand Asia Pacific, with responsibility across Australia, New Zealand...

Olga Kudryashova – Soviet Union, Hungary, Dubai, Adelaide, Advertising

Today we are joined by Olga Kudryashova. Olga started her...

How to measure brand value

Arguably the most valuable asset in consumer facing businesses is its brand. A strong brand encourages choice over competitors, and with this revenue and...

Please STOP drinking the Kool-Aid

Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut,...

Metrics for measuring and building advertising campaign effectiveness

Research has and always will play a critical role in effective advertising. From underpinning strategies to enhance definition of the target market(s), opportunities to...

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