Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Marketing in a pandemic

I’ve been in the ‘comms’ business for quite a while now and have seen, and worked through, quite a lot of things....

The value of price

Price! For many marketers this is so not sexy.  It’s forgotten, in fact for many marketers no longer in...

Effortless and magic

When I was a kid, I am guessing around eight, I joined a magic club. My fascination with magic and the desire...

Why your advertising is failing

Likely the best way to determine if your advertising is working is if the sales are growing. But as most marketers know,...

Olga Kudryashova – Soviet Union, Hungary, Dubai, Adelaide, Advertising

Today we are joined by Olga Kudryashova. Olga started her...

5-Star or 1-Star? Who really cares?

Often nowadays our personal value is more so ascertained from the ratings of others. The likes on our Facebook or LinkedIn posts,...

I am Pied Piper

We are Subway. Oh really? I am Pied Piper! Back in April 2015, HBO’s classic sitcom “Silicon Valley” blurred...

Barry Enderwick – How Netflix killed Blockbuster

Today we are joined by former Netflix marketer Barry Enderwick for a fascinating discussion about growth in uncertainty....

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