Marketing, customers & brands

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Tim Burrowes – Under the Advertising and Marketing Umbrella

Today we are joined by Tim Burrowes, co-founder of media and marketing publishing and event group Mumbrella. We...

Kim Boehm – Advertising and Nurturing Creative Culture

Today we are joined by Kim Boehm, almost 40 year Clemenger Group advertising executive and legend. Kim is...

What exactly is the purpose of PURPOSE?

Purpose seems to be the raison d’etre for organisations today.  Thanks to Simon Sinek our ‘why’ has gained almost obsessive evangelism in...

David Minear – Creativity, Surf Music, Wine and Fringe Arts

Today we are joined by David Minear! If you love the idea of living an...

“Would they miss you?” Seth Godin

We were recently inspired by a question Seth Godin asks in his latest book 'This is Marketing'  ...  "Would...

Moments of Joy

The pursuit of perpetual happiness in life is unrealistic. It is the turbulence of life that makes it on reflection worth...

André Eikmeier – Tribes and Business for Good

André and Jason softened into the couches upstairs at Square Holes HQ and pontificate about all things belonging, business for good and growing tribes....

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

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