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You are NOT the world, just part of it

It is easy to get our self-importance out of whack. We are each only 0.00000001% of the world’s 7.4 Billion people. 97% of the...

A business will NEVER be extraordinary if the team is incompetent,...

We are living in the era of the fast growth juggernaut. The household name that came from nowhere to be everywhere. A seemingly simple...

How to segment a market (beyond assumption)

Likely the biggest driver to strategic success is the ability to accurately assess the size of a market, its needs and the optimal path...

Customers are NOT equal

Too often businesses make the mistake of viewing all customers as equal. A bad review is received from an irrational customer and the business...

How to do better digital

Many years ago when thinking about the best way to reach consumers, the answer was television (and perhaps press and radio). The media was...